Fashion journalist and content producer Ingrid Chua has crossed over from traditional media to social media. She has been publishing stories on her blog, thebaghagdiaries.com, for over 14 years and is also a freelance writer for several international publications.
Ten years ago, outsiders made their influence critical in fashion. And then Instagram happened, bringing with it a proliferation of stylish digital creatures. Influencers now rule social media, but the ethically challenged among them are doing it in dubious ways.