Arts & Entertainment

These Are YouTube's 12 Most Engaging Philippine Ads for 2020

These commercials harnessed the power of storytelling.
IMAGE CIMB Bank / YouTube
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People don’t normally go to YouTube to watch commercials, but there are some ads that made people do exactly that. YouTube unveiled the most engaging ads on its platform for the year 2020. Some of the ads became hits because of the story they told or because of the superstars they featured. 

According to YouTube, its Ads Leaderboard winners for 2020 consists of the monthly top ads determined by watch time, organic views, and audience retention. 

“These 12 ads showed brand resilience and relevance, the power of storytelling, and the new realities of life as a result of the pandemic,” said YouTube in a statement released to Esquire Philippines

January: Ang Chibok ng Puso ni Piolo (Andok’s)

Andok’s Ang Chibok ng Puso ni Piolo dominated the month of January, showcasing epic storytelling about how a favorite food from childhood can reignite love, with Filipino celebrity Piolo Pascual capturing the hearts’ of the viewers. 

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February: One Shot at Love (CIMB Bank Philippines)

Anchored on hope, CIMB Bank’s One Shot At Love garnered the most views in February 2020 showing that taking a leap of faith can pave the way to great rewards.

March: Lazada 8th Birthday Sale (Lazada Philippines)

The funny Lazada 8th Birthday Sale ad won the hearts of many Filipino viewers in March, thanks to the influence of “Your GirlMimiyuuuh. This month signaled the start of creative yet impactful storytelling with brands adjusting their messaging to the current climate brought about by the pandemic.

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April: The All-New Suzuki S-Presso (Suzuki Philippines)

Interestingly, in April, when Filipino viewers have been in lockdown for almost a month, the car ad  The All-New Suzuki S-Presso emerged as the winner. It might have indicated Filipinos’ wishful desire to be able to go out and freely hit the road again.

May: Alagang Ramdam ng Bawat Pilipino (Lactum 3+)

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COVID-19 changed a lot of things but not celebrating the unconditional love of Filipino moms. Lactum's Mother’s Day campaign Alagang Ramdam ng Bawat Pilipino aimed to pay tribute to the frontliners, many of whom are also mothers.

June: The Captain has Landed Ahead of Time (Smart Communications)

Filipinos proved that the Philippines is the heart of K-drama as Smart Communications’ The Captain Has Landed Ahead of Time won in June, thanks to the fans of Hyun Bin, popularly known as Captain Ri in the series Crash Landing on You. The commercial has over eight million views on YouTube as of this writing. 

July: #LiveAllOut with Alex G and Matthaios (OPPO Philippines)

Campaigns, like the winning ad for July OPPO’s #LiveAllOut with Alex G and Matthaios, continue to convey meaningful messages including how people can be creative at home to fight the quarantine burnout.  

August: Enjoy Your Passions Better with Samsung AirDresser (Samsung Philippines)

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One of the latest innovations of Samsung captured the interest of the viewers. This direct yet effective ad [AirDresser] Enjoy Your Passions Better with Samsung AirDresser promises to keep your clothes extra-clean and odor-free while being stored for long periods. 

September: Lazada 9-9 (Lazada Philippines)

For the second time in 2020, Lazada reigned supreme among other digital ads on YouTube as ecommerce accelerates. The joint influence of Kathryn Bernardo, Mimiyuuuh, and Sam YG, plus the promise of Lazada’s 9.9 Sale earned a lot of viewers for the ad. 


October: Hugas Na Rin Yan (Safeguard)

Safeguard demonstrated that in a world restricted by a pandemic, brands can lean on animation as an efficient way of producing ad content. The Hugas Na Rin 'Yan ad featured Fred D’ and Gloc 9 rapping the do’s and don’ts of proper handwashing.

November: Lazada 11-11 (Lazada Philippines)

Banking on Asian heartthrob Lee Min Ho and brand ambassador Kathryn Bernardo, Lazada continued to go big with its marketing investments for its 11.11 sale campaign, especially when the competition was Kris Aquino's viral 11-11 commercial for Shopee

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December: Pepsi Loves Christmas (Pepsi Philippines)

Pepsi’s local ad featuring several celebrities and content creators is a mirror of how technology keeps people connected amid the pandemic. It shows how Filipinos can still spend a meaningful Christmas even when apart. The ad has garnered a whopping 7.8 million views so far. 

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Mario Alvaro Limos
Features Editor, Esquire Philippines
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