Porsche Design and Huawei Are Launching a Luxury Smartphone (And It Looks Awesome)
Gadgets are the new jewelry. The once-coveted bling of an icy wrist piece has been supplanted by the ding of the latest smartphone in your pocket—a more modern but equally conspicuous indicator of wealth and taste. But for the most part, today’s smartphones don’t differ greatly from one another. Market competition has pushed consumer tech towards relative homogeneity, leaving us to desire things on the sole basis of newness. So whenever a phone manages to stand out for anything other than its ultra-HD camera or its better-than-the-last-one portrait mode, it’s worth paying attention to.
Porsche Design’s new phone deserves that sort of attention. The renowned German carmaker’s design arm has teamed up with Huawei to create a special edition of the Huawei Mate 10. Together, they’ve augmented the Mate 10’s specs and features, gearing it for even faster speeds and optimum performance.
This Huawei Mate 10 Porsche Design is outfitted with a Kirin 970 chipset and 6GB RAM that allows it to blaze through its Android 8, which comes dressed in a custom Porsche Design user interface that’s engineered for even quicker access and a better overall experience.
The Huawei Mate 10 Porsche Design is a new kind of intelligent device: it learns behavior and evolves to its user's lifestyle. If you like taking pictures, the camera can intelligently detect numerous objects and automatically adjust the settings to capture the image. If you're a power user, the device optimizes efficiency and battery consumption for better multi-tasking.
It comes with all the other bells and whistles, too: a 20-megapixel Leica dual cam, a six-inch full-view screen, and a super-efficient battery that fully charges in 20 minutes. It’s also an incredibly handsome phone, handcrafted with metal and curved glass into a sleek black unibody that really is its own kind of gorgeous. The stylish leather flip case is debossed with the Porsche Design logo—a subtle but significant flex.
In creating this phone, Porsche Design has applied the same design principles that Porsche itself does to carmaking. It has distilled the same spirit—Porsche’s storied heritage in design par excellence—into a handsome little thing that fits in your pocket, and that alone makes the Huawei Mate 10 Porsche Design unique.
Beyond all the ways that the Huawei Mate 10 Porsche Design excels is another crucial proposition: Only 20 limited release units from Globe Platinum will be made available, making it an extremely rare collector’s item. But for something like this, we imagine it will be worth the chase.