Cars & Tech
The Most Popular Smartphone in the PH Is...
IDC Philippines reveals the mobile and desktop brands with the largest market share in the country
Comments

Local phone manufacturer Cherry Mobile remained the most popular smartphone brand in the Philippines, according to the Philippine arm of technology industry analyst International Data Corp. (IDC).

In a media briefing held last April 5, IDC Philippines unveiled its latest analyses of consumer trends in the smartphone and personal computer (PC) markets in the country. Among these analyses were the top five smartphone brands in the country for 2017, which IDC Philippines identified as: (1) Cherry Mobile, which accounted for 23 percent of total unit shipments; (2) Samsung, with 17 percent; (3) OPPO, with 12 percent; (4) Vivo, with eight percent; and (5) Asus, with five percent. (See infographic) 

“In 2017, the reason why Cherry Mobile has been able to maintain its rank as market leader is because Cherry Mobile has always been very strong in the rural areas,” explained Jensen Ooi, senior market analyst for client devices at IDC Asia-Pacific. “Most of their phones cost less than $100, targeting the more price-conscious crowd. 

Ooi added that what sets Cherry Mobile apart from other local brands that sell smartphones in the same price points and target rural areas is their extensive marketing strategy. “They are constantly reminding you about it,” said Ooi on the brand.

Though Cherry Mobile is the market leader, it is the only local brand to make the top five, which Ooi attributed to the quick rise in popularity of Chinese brands OPPO and Vivo. Having entered the Philippine market only in 2014 and 2015 respectively, the two now command a fifth of local smartphone shipments combined. 

“The reason why they’ve been able to expand their market share and grow is because of their cash-rich marketing strategies and campaigns,” Ooi said to describe the growth of OPPO and Vivo. “They hire celebrity endorsers, they partner with events… and they also tie up with popular mobile phone games.”

Overall smartphone shipments to the Philippines amounted to 15 million units in 2017, a seven-percent decrease from the year before. According to IDC, this marked the first time smartphone shipments experienced a year-on-year decline, which the company attributes to “intense competition from top brands…resulting in some vendors being ousted from the market.”

ADVERTISEMENT - CONTINUE READING BELOW


Meanwhile, Sean Paul Agapito, associate market analyst at IDC Philippines, talked about trends among PC devices in the Philippines during the media briefing. At the sidelines of the event, Agapito also revealed the five most popular PC brands in the country for 2017, based on unit shipments: Acer, No. 1; Lenovo and Asus, which tied at No. 2 and No. 3; HP, No. 4; and Dell, No. 5.

While Agapito did not provide figures, he revealed that Acer commanded a wide lead over all the other top PC brands for 2017. As well, similar to Cherry Mobile in the smartphone space, Acer has maintained its top position in the PC space for “at least five years,” which Agapito attributed to its solid network of suppliers in the country.

“Here in the Philippines, they’ve established pretty good relations with their supply chain—their distributors, their dealers, even up to their retailers,” Agapito told Entrepreneur Philippines. “And they’re continuously expanding their market reach through these channels. This is one of the reasons why they can push for big shipments here in the country quarter in, quarter out.”

He added that Acer has also benefited from education-related purchases, as according to Agapito, they are “the only ones active in the education space.” He highlighted the brand’s program for partnering with schools called Acer Academy. 

Around 2.1 million PC units were shipped into the Philippines last year, according to IDC data. That marked a small jump of one percent from the year before, which IDC believes will continue to grow due to the rising popularity of telecommuting among working professionals and esports among consumers and enthusiasts.

 

 

This story originally appeared on Entrepreneur.com.ph.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Lorenzo Kyle Subido for Entrepreneur.com.ph
Lorenzo Kyle Subido is a staff writer for Entrepreneur Philippines.
View Other Articles From Lorenzo Kyle
Comments
Latest Feed
 
Share
His best movie in a decade involves the actor, a homemade battle axe, and death metal-inspired grindcore.
 
Share
When Restaurant Ode’s Yusuki Namai wanted to do a collaboration with a Filipino chef, he found the perfect match in chef Nicco Santos.
 
Share
A closer look at the True Detective director's work bodes well for 007
 
Share
A new book reveals how showering the actor with gifts won his friendship in one of the biggest fraud cases in U.S. history
 
Share
The tech billionaire has hit a new low, being sued by the British diver he called a "child rapist". From Silicon Valley icon to daily meme-fodder, how has it come to this?
 
Share
The World Ultra Wealth Report analyzed an exclusive group of ultra high net worth individuals across the world.
 
Share
Students remember the injustice of martial law.
 
Share
 
Share
With an average pay of P9,757 per month in the Philippines, it’s no wonder Filipino nurses flock to American ERs.
 
Share
Load More Articles