These Filipino Homeware and Furniture Pieces are Featured on a Major French Trade Show Platform
Maison et Objet is a French trade fair that deals with interior design and often considered one of the three most important industry events in the world. Filipino designers are no stranger to the trade fair, representing the country in nearly every edition of the biannual event.
This year, the Center for International Trade Expositions and Missions (CITEM) has launched a carefully curated selection of outstanding Filipino pieces that have been featured in Maison et Objet and More (MOM), which is the trade fair’s digital platform, and just in time for Paris Design Week.
A news release from the DTI-TPG-CITEM said the Philippine delegation to MOM this year is led by creative directors Rita Nazareno and Gabriel Lichauco and “will spark nostalgia with designs taking inspiration from key eras; namely, the Roaring 20s, Italy in the 50s, and California in the 70s.”
“For our Spring/Summer 2022 collection, you can expect bold, striking, and vibrant expressions evoking future nostalgia,” CITEM Executive Director Pauline Suaco-Juan said. “We harness the abundance of nature and transform natural materials such as rattan, abaca, and wood into export-quality crafts that uplift not only our pride as Filipinos but also the lives of the artisans and their communities. Through our products, we champion our materials, culture, and heritage.”
Brands and manufacturers whose pieces make it to MOM are also assured of global reach and heightened visibility, which could lead to more business opportunities. It’s an important advantage especially during the time of the pandemic, when participation in Maison et Objet is limited to virtual rather than physical.
Joining international trade shows virtually also complements CITEM’s own digitalization efforts, Suaco-Juan said. Besides giving Philippine brands further exposure and visibility in the global design community, it also drives traffic to the digital platforms managed by CITEM.
Two Filipino pieces have also been featured on the trade show floor of Maison et Objet Paris 2021, which concludes Monday (September 13). The first is the Cheque bench, one of Zarate creative director Jim Torres’s previous designs, which he began developing in 2019. Two disparate materials—metal and wood—are combined and finished in either mint or orange, helping provide “an elegant solution in texturing interior spaces.”
The second piece is the Fiori lamp, which is included in the Best of MOM exhibition. It comes from award-winning furniture maker Finali and is “an embodiment of the brand’s aesthetic and sculptural leanings.” The lamp is made with rattan, a native and naturally renewable material, and “simulates a fully bloomed flower on the ground and is strategically designed so the lightbulb can be placed in the center.”
Pieces from the following local brands are currently live on the MOM platform: Cebu Homecraft, Celestial Arts, Inc., Contemporaneo, Chanalli, E. Murio Manila, Finali, Hacienda Crafts, Haspe Designs, Indigenous, JB Woodcraft, La Galuche, Lija by That One Piece, Mejore, Natures Legacy, Obra Cebuana, Prado Filipino Artisans, Inc., Prizmic & Brill, SC Vizcarra, Stonesets International, Tadeco, Venzon Lighting & Objects, Vito Selma, Weavemanila Inc., Zacarias, and Zarate.
All the pieces by the Philippine delegation at MOM and more from the country’s home, fashion, and lifestyle (HFL) sectors are also on FAME+, CITEM’s digital sourcing and storytelling platform.
On October 20-22, CITEM will welcome buyers as well as enthusiasts from all over the world in FAME+ Market Days, where participants will be able to initiate business directly with exhibitors and access information sessions spanning design, digital marketing, and leisure.