Ikea Turned Its Blue Shopping Bag Into a Celebration of Pride Month
Ikea is so cool now that we can't keep up with the collections. But its latest release doesn't have Virgil Abloh, Sonos speakers, or Solange tacked onto it. For its latest release, Ikea turned its iconic Frakta shopping bag—usually sporting bright blue with a yellow-and-blue strap—into a multicolored rainbow version called the Storstomma. You can spot the traditional Frakta bag from three city blocks away; in rainbow, it'll stand out even in a Pride Parade.
In a release, Ikea says "we believe in everyone's right to be themselves. A message that we want to spread with this rainbow-colored friend of our best-selling product ever—Frakta carrier bag." The limited-edition bag is available to buy now in Ikea stores and online for P120.
Sure, buying a colorful Ikea Storstomma bag won't really do anything, but it's a fun way to acknowledge the movement. And because the first Pride March in the Philippines celebrates its 28th anniversary this year, it's worth dressing up your accessories for the occasion. Pair it with an item from COS' new Love For All Pride collection, and you're set.
Pride month technically lasts just 30 days, but this bag will last you much longer, so you can keep taking Pride with you—whether that's to the laundromat, the train, or back to Ikea again.
From: Esquire US