Food & Drink

Here's How to Get the Coffee You Deserve at Home

The people behind Yardstick think you should start your day right with a coffee subscription.
IMAGE Yardstick Coffee
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Why do people go to coffee shops? Is it the dark yellow ambiance? The sound of shifting notebooks and laptops from the students over at the next table? The airconditioning? The, er, self-service? The more idyllic setup would be at home, by the balcony, your wife at your side and a warm mug of joe on one hand. But with the roasting and the brewing and whatnot, the reality is most of us still have to suffer through bad coffee at home. It's enough to make anyone to wake up five minutes earlier and wait in line next to other caffeine-withdrawn junkies just for that nice overpriced cup of assurance.

Still, you deserve to start your mornings better and the people at Yardstick Coffee think so, too. After years of dreaming and months of planning, they've recently launched their specialty coffee subscription The Circle, perfect for all serious coffee aficionados. 

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The Circle is as personalized as your chilled not iced, three pumps, non-fat, sugarless venti. On the menu will be Yardstick's current single origin coffees and flagship espresso blends delivered monthly to your doorstep. There are four subscription plans: Premium (one year/P8,800); Plus (six months/P4,500), Starter (three months/P2,015), and Flex, which is a recurring, cancel-any time type of deal.

Premium:

12x 250g Yardstick coffees
2x 150g Yardstick's 'Secret Stash' coffees
10% Discount on all online store purchases
Access to The Circle Facebook Group (Members Only)
Monthly coffee recipes by our team
Special preview for all pre-launch coffees and merchandise
Special offers on Yardstick events

Plus:

6x 250g Yardstick coffees
1x 150g Yardstick's 'Secret Stash' coffees
5% Discount on all online store purchases
Access to The Circle Facebook Group (Member's Only)
Monthly coffee recipes by our team
Special preview for all pre-launch coffees and merchandise
Special offers on Yardstick events

Starter:

3x 250g Yardstick coffees
5% Discount on all online store purchases
Access to The Circle Facebook Group (Member's Only)
Monthly coffee recipes by our team

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The beans will be roasted fresh on the first week of every month and shipped out within that same week. For folks who don't have a grinder at home, The Circle will also happily do it for you. 

If the average brewed coffee from your friendly neighborhood coffee chain is P110. That's P39,600 per year. You do the math. 

Subscribers of Premium and Plus will also be privy Yardstick's Secret Stash Coffees, which they ship only once or twice a year. 

The first 50 people to sign up this September get a free 100-gram bag Secret Staff Coffee from Panama. The first deliveries will be sent out in the first week of October. 

For more information, visit store.yardstickcoffee.com.

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About The Author
Sasha Lim Uy
Managing Editor, EsquireMag.ph
Sasha eats to live and lives to eat. For five years, she handled SPOT.ph's food section and edited the last two installments of its Top 10 Food books. She also recently participated at the Madrid Fusion Manila as curator.
View Other Articles From Sasha
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