Lifestyle

Adidas and Ikea Are Launching a Collaboration

Get ready.
Comments

Ikea is not one dimensional. Sure, it still stands as many a person's first foray into adulthood, offering respectable home furnishings for an affordable price. But the brand isn't stopping there: Ikea just announced that it's partnering with sports powerhouse Adidas on a collaboration. The two brands are going to work together to connecting Ikea's speciality (the home) with Adidas' (sports) by crafting an easier way to workout at home. To start, the brands will be leaning into research by studying, learning, and analyzing how individuals incorporate wellness into their homes.


ADVERTISEMENT - CONTINUE READING BELOW

“Home is where we create life-long habits," Marcus Engman, Head of Design at IKEA of Sweden, said in a statement. "Teaming up with Adidas, we want to understand what wellness means to different people, and what role their living spaces play in this. By doing so, we can create homes that are better designed to enable better habits and more active living.” If this means creating an Adidas-heavy smart gym inside of a home, you can bet we're here for it. The two companies will spend time learning about habits of people across ages and countries to get a solid read on what would streamline their approach to a healthy home.

“Our goal is to make sport accessible to everyone," Josefine Aberg, VP of Design at Adidas, said in a statement. "Working with IKEA, we’ll look at why some people are more active than others, especially young women, and explore what role the home can play in removing barriers to fitness.”

ADVERTISEMENT - CONTINUE READING BELOW

Although the newly announced partnership doesn't have a ton of information out yet, we've got high hopes. And we're very excited to see what's next. 

This story originally appeared on Esquire.com.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Christine Flammia
View Other Articles From Christine
Comments
Latest Feed
 
Share
Loading screens will soon feel as antiquated as sticking cartridges into your N64
 
Share
The HBO show might be over, but A Song of Ice and Fire still has two books to go.
 
Share
Snap your summer pics with a OneStep 2 camera on Stranger Things-inspired film.
 
Share
New series like Russian Doll, I Think You Should Leave, and Special are the anti-Game of Thrones
 
Share
A new, non-surgical treatment claims to eradicate droopy jowls in under an hour. But is it too good to be true? Rob Crossan tries to roll back the years with a bout of 'Ultherapy.'
 
Share
A new study shows that a not-zero percentage of dudes enlist their buddies' help in grooming "down there."
 
Share
Not as awkward as destroying a city and murdering innocents with a dragon, but still quite awkward
 
Share
Huni Lio is Ayala Land's sustainable, eco-friendly, and inexpensive resort in El Nido, Palawan,.
 
Share
You don't have to go far from the city to get to some of the best snorkeling spots in the Philippines.
 
Share
For Esquire US' Summer 2019 issue, they assembled Quentin Tarantino and his two leading men for their first conversation since they wrapped Taratino's ninth film, which premiered at Cannes Tuesday.
Load More Articles