Lifestyle

Adidas and Ikea Are Launching a Collaboration

Get ready.
Comments

Ikea is not one dimensional. Sure, it still stands as many a person's first foray into adulthood, offering respectable home furnishings for an affordable price. But the brand isn't stopping there: Ikea just announced that it's partnering with sports powerhouse Adidas on a collaboration. The two brands are going to work together to connecting Ikea's speciality (the home) with Adidas' (sports) by crafting an easier way to workout at home. To start, the brands will be leaning into research by studying, learning, and analyzing how individuals incorporate wellness into their homes.


“Home is where we create life-long habits," Marcus Engman, Head of Design at IKEA of Sweden, said in a statement. "Teaming up with Adidas, we want to understand what wellness means to different people, and what role their living spaces play in this. By doing so, we can create homes that are better designed to enable better habits and more active living.” If this means creating an Adidas-heavy smart gym inside of a home, you can bet we're here for it. The two companies will spend time learning about habits of people across ages and countries to get a solid read on what would streamline their approach to a healthy home.

ADVERTISEMENT - CONTINUE READING BELOW

“Our goal is to make sport accessible to everyone," Josefine Aberg, VP of Design at Adidas, said in a statement. "Working with IKEA, we’ll look at why some people are more active than others, especially young women, and explore what role the home can play in removing barriers to fitness.”

Although the newly announced partnership doesn't have a ton of information out yet, we've got high hopes. And we're very excited to see what's next. 

This story originally appeared on Esquire.com.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Christine Flammia
View Other Articles From Christine
Comments
Latest Feed
 
Share
One of the NBA’s best-dressed stars is in a league of his own.
 
Share
 
Share
From home-cooked to high-brow to down-to-earth, we give you the ultimate purveyors of these coveted claws.
 
Share
Jonathan Roxmouth shares insights from taking on the iconic role, and how the 32-year-old musical is still relevant today.
 
Share
 
Share
Collecting user data from a groundbreaking form of interactive entertainment definitely sounds like an episode of Black Mirror.
 
Share
 
Share
Esperienza Ferrari allows participants much sought-after drive time with the newest cars bearing the prancing horse logo
Load More Articles