Adidas and Ikea Are Launching a Collaboration
Ikea is not one dimensional. Sure, it still stands as many a person's first foray into adulthood, offering respectable home furnishings for an affordable price. But the brand isn't stopping there: Ikea just announced that it's partnering with sports powerhouse Adidas on a collaboration. The two brands are going to work together to connecting Ikea's speciality (the home) with Adidas' (sports) by crafting an easier way to workout at home. To start, the brands will be leaning into research by studying, learning, and analyzing how individuals incorporate wellness into their homes.
“Home is where we create life-long habits," Marcus Engman, Head of Design at IKEA of Sweden, said in a statement. "Teaming up with Adidas, we want to understand what wellness means to different people, and what role their living spaces play in this. By doing so, we can create homes that are better designed to enable better habits and more active living.” If this means creating an Adidas-heavy smart gym inside of a home, you can bet we're here for it. The two companies will spend time learning about habits of people across ages and countries to get a solid read on what would streamline their approach to a healthy home.
This story originally appeared on Esquire.com.
* Minor edits have been made by the Esquiremag.ph editors.