Now You Can Visit Ayala Museum On Your Phone

The Ayala Museum opens an online tour of its priceless collections and pieces.

The Ayala Museum, the six-storey repository of priceless pieces of Filipino heritage and history, is one of the most accessible cultural hubs in Metro Manila. Now that it's closed for renovations, followers of the museum (and, most especially, history geeks) still have the chance to experience its permanent shows through Ayala Museum's YouTube channel and web series titled ATIN: Stories from the Collection. The first video went online on June 12, just in time for Independence Day.

According to Miguel Accosta, Ayala Museum's senior marketing assiciate, they want to contiinue engaging their patrons even when the museum is closed. "Part of Ayala Museum's initiative while the physical museum is closed is to continue engaging our audience. While we don't have physical space, we thought that the digital space—particularly YouTube—would be a great platform to continue showcasing our objects," said Acosta. 

In April 2019, Ayala Museum's Twitter account posted about the online museum tour: "Serious question, would you guys watch if we made a YouTube Page with art + history stories and analysis?" Almost two months after an overwhelming positive response, the museum launched its own channel.


ATIN: Stories from the Collection tells the story of the Filipino people through images and videos from Ayala Museum's collections and the Filipinas Heritage Library's rare documents. The series premiere hopes to answer the question: Who is the Filipino? In a time when our sense of national identity is slowly waning, looking back at our past seems like a great idea.

For more information, visit Ayala Museum’s YouTube channel.

This story originally appeared on Minor edits have been made by the editors.

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