Lifestyle

Now You Can Visit Ayala Museum On Your Phone

The Ayala Museum opens an online tour of its priceless collections and pieces.
IMAGE UNSPLASH
Comments

The Ayala Museum, the six-storey repository of priceless pieces of Filipino heritage and history, is one of the most accessible cultural hubs in Metro Manila. Now that it's closed for renovations, followers of the museum (and, most especially, history geeks) still have the chance to experience its permanent shows through Ayala Museum's YouTube channel and web series titled ATIN: Stories from the Collection. The first video went online on June 12, just in time for Independence Day.

According to Miguel Accosta, Ayala Museum's senior marketing assiciate, they want to contiinue engaging their patrons even when the museum is closed. "Part of Ayala Museum's initiative while the physical museum is closed is to continue engaging our audience. While we don't have physical space, we thought that the digital space—particularly YouTube—would be a great platform to continue showcasing our objects," said Acosta. 

In April 2019, Ayala Museum's Twitter account posted about the online museum tour: "Serious question, would you guys watch if we made a YouTube Page with art + history stories and analysis?" Almost two months after an overwhelming positive response, the museum launched its own channel.

ADVERTISEMENT - CONTINUE READING BELOW

ATIN: Stories from the Collection tells the story of the Filipino people through images and videos from Ayala Museum's collections and the Filipinas Heritage Library's rare documents. The series premiere hopes to answer the question: Who is the Filipino? In a time when our sense of national identity is slowly waning, looking back at our past seems like a great idea.

For more information, visit Ayala Museum’s YouTube channel.

This story originally appeared on Spot.ph. Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
Recommended Videos
About The Author
Christa De La Cruz for Spot.ph
View Other Articles From Christa
Comments
Latest Feed
 
Share
This equal-parts cocktail is only 12 years old-and already a classic.
 
Share
The early presidents of the Philippines dressed pretty snazzy.
 
Share
Made for off-roading, the classic American SUV is just as handy on city roads.
 
Share
This could be the key to the end of 'The Rise of Skywalker' and it's been right in front of our eyes.
 
Share
From 'Gremlins' to 'The Nightmare Before Christmas,' here are films for those who aren't so into silent nights.
 
Share
It’s the beard necessities.
 
Share
How to look (and feel) better.
 
Share
Stars on the ascendance are headed for a crash collision.
Load More Articles
Connect With Us