Lifestyle

This Is The Best Time Of Day To Post A Photo On Instagram

Research shows this is the best time to get engagement
IMAGE Getty
Comments

Make no mistake about it: your Instagram photo needs to get a certain number of likes for you to prove yourself as worthwhile human being.

Sorry buddy, we don't make the rules.

Which might be why Hopper HQ's research into the best time to post a photo on Instagram in order to get the most engagement is so interesting.

Over 1.2million posts have been scheduled using the site, and from that data, researchers found that the best time to post on Instagram on average is in the evening between 6 p.m. and 7:30 p.m. in the week and 11am at the weekend.

Why? Because this is simply when the most people are using the app, which means more people are likely to see your photo on their timeline and engage with it.

While this probably isn't groundbreaking news to some of you, it's worth noting that it entirely depends on who the people who follow you are: if they're in different time zones, work long hours, et cetera.

ADVERTISEMENT - CONTINUE READING BELOW

The research also went on to outline which filters and the type of content are most likely to get the most engagementfinding that not only is Gingham the most popular filter, but it also attracts the most likes and comments, with Claredon coming in second.

As for the best performing topics? Photos based on personal experiencelike a weight loss journey or travelling tripreceive on average 22% more likes than other images posted on the same account, with data showing photos of animals are the second most engaging.

This story originally appeared on Esquire.co.uk.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Esquire UK Editors
View Other Articles From Esquire UK
Comments
Latest Feed
 
Share
It's another massive art installation by Biboy Royong.
 
Share
"Stan" is now an official noun and verb. Now onto mom's spaghetti.
 
Share
You can find them all in a little Burgos Circle restaurant.
 
Share
Did you catch these powerful connections to some of the show's iconic moments?
 
Share
 
Share
Salvatore Ferragamo creative director Paul Andrew, who designed it for the actor, gives us the inside scoop.
 
Share
 
Share
Are Filipinos being racist when they got angry at the screening of Avengers Endgame with Chinese subtitles?
 
Share
The "Maestros Cortadores de Jamon" get paid to carve succulent Spanish jamon right in front of you.
 
Share
Load More Articles
Connect With Us