Lifestyle
This Is The Best Time Of Day To Post A Photo On Instagram
Research shows this is the best time to get engagement
IMAGE Getty
Comments

Make no mistake about it: your Instagram photo needs to get a certain number of likes for you to prove yourself as worthwhile human being.

Sorry buddy, we don't make the rules.

Which might be why Hopper HQ's research into the best time to post a photo on Instagram in order to get the most engagement is so interesting.

Over 1.2million posts have been scheduled using the site, and from that data, researchers found that the best time to post on Instagram on average is in the evening between 6 p.m. and 7:30 p.m. in the week and 11am at the weekend.

Why? Because this is simply when the most people are using the app, which means more people are likely to see your photo on their timeline and engage with it.

While this probably isn't groundbreaking news to some of you, it's worth noting that it entirely depends on who the people who follow you are: if they're in different time zones, work long hours, et cetera.

The research also went on to outline which filters and the type of content are most likely to get the most engagementfinding that not only is Gingham the most popular filter, but it also attracts the most likes and comments, with Claredon coming in second.

As for the best performing topics? Photos based on personal experiencelike a weight loss journey or travelling tripreceive on average 22% more likes than other images posted on the same account, with data showing photos of animals are the second most engaging.

This story originally appeared on Esquire.co.uk.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Esquire UK Editors
View Other Articles From Esquire UK
Comments
Latest Feed
 
Share
 
Share
The Simpsons probably wouldn't exist without this Beatles classic.
 
Share
"There will never, ever be, in the most absolute way, a 'Back To The Future 4'"
 
Share
This is what a proper tote back looks like.
 
Share
After his latest action flick received glowing reviews at the New York Asian Film Festival, the genre filmmaker discusses violence in cinema, grueling sequences, and the importance of Anne Curtis
 
Share
The Barrie brothers on what it really takes to create an award-winning restaurant
 
Share
A JobStreet report looks at gender equality across various industries
Load More Articles
Connect With Us