Lifestyle

This Is How Much a Beyoncé Social Media Post Is Worth

Queen Bey!
IMAGE ivypark.com
Comments

If, like us, you spend your nights staring at the cracks in the ceiling, the big city orchestra of car alarms, screaming foxes and smashing bottles echoing all round, wondering 'just how much is a Beyoncé Instagram post worth?' then relief is at hand, friends.

We have the antidote.

According to a new report about social media reach by D'Marie Analytics, Queen Bey is the most valuable celebrity on The 'Gram, with a single post bringing in more than $1 million (a little of P50 million) worth of advertising value, even though she's only (ONLY) the 22nd most followed person online.

Basing its ranking off 56 distinct metrics including reach and engagement, D'Marie adds that currently Selena Gomez, the most followed person on Instagram, is just behind Beyoncé when it comes to the worth of a single post.

So, just what is Bey's secret social recipe?

According to a Moneyish interview with Frank Spadafora, chief executive of D'Marie, it's down to her 'quality of quantity' approach to the platform.

ADVERTISEMENT - CONTINUE READING BELOW

"Her limited release of exclusive, curated content…causes such frenzy from her audience," he said. "These days, less really is more."

Post less s**t. Got it!

This story originally appeared on Esquire.co.uk.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Esquire UK Editors
View Other Articles From Esquire UK
Comments
Latest Feed
 
Share
A new study shows that a not-zero percentage of dudes enlist their buddies' help in grooming "down there."
 
Share
Not as awkward as destroying a city and murdering innocents with a dragon, but still quite awkward
 
Share
Huni Lio is Ayala Land's sustainable, eco-friendly, and inexpensive resort in El Nido, Palawan,.
 
Share
You don't have to go far from the city to get to some of the best snorkeling spots in the Philippines.
 
Share
For Esquire US' Summer 2019 issue, they assembled Quentin Tarantino and his two leading men for their first conversation since they wrapped Taratino's ninth film, which premiered at Cannes Tuesday.
 
Share
Emilia Clarke and Sophie Turner shouldn't have to defend the show.
 
Share
From Lost to Game of Thrones, nothing is more frustrating than when a series splits its fans with how it stuck the landing.
 
Share
Here's where you can buy the best sneakers in Manila.
 
Share
The movie takes place 15 years after the events of Star Trek: Nemesis.
 
Share
Your summer shade guide, courtesy of the Once Upon A Time... cast.
 
Share
Load More Articles