Lifestyle

Curing Alzheimer's is the Latest Wacky Energy Drink Claim

False advertising woes.
IMAGE Getty Images/Jack Taylor
Comments

There's some high-octane drama bubbling up in the world of energy drinks. Monster energy drink is trying to get a competitor called Bang into a courtroom, the Miami Herald reports.

Monster filed a lawsuit in California district court Monday calling bullshit on VPX Sport, which markets Bang. The suit accused VPX of falsely claiming Bang can help cure Alzheimer's, Parkinson's, Huntington's, and other forms of dementia. It challenged VPX's assertion that Bang can "reverse mental retardation." It laid a heavy side-eye on VPX's positioning of Bang as "the healthiest energy drink."

If Bang could do all of these things, the world would be a much happier (and much more energized) place. But there is no known cure for these diseases.

Monster's lawsuit points to a marketing video that makes these miracle claims made by VPX's owner Jack Owoc, who is also named in the suit. In the video, Owoc hypes an ingredient in Bang called "Super Creatine," which he says can help reverse the effects of aging on the brain. The lawsuit says there is no evidence of this.

ADVERTISEMENT - CONTINUE READING BELOW

Along with false advertising, the suit accused VPX of violating California's laws on unfair competition and trade libel. Apparently, VPX has calledmore mainstream energy drinks "life-sucking sodas."

Energy drinks can have some wacky side effects, according to studies done on various animals, but none as crazy as curing terrible diseases. If Bang deserves credit for anything, it's ensuring that energy drinks remain the sleaziest beverages you can buy at 7-Eleven.

ADVERTISEMENT - CONTINUE READING BELOW

This story originally appeared on Esquire.comMinor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Sarah Rense
View Other Articles From Sarah
Comments
Latest Feed
 
Share
Magellan died because he underestimated the battle-hardened Filipino natives.
 
Share
Carlo Francisco Manatad's "Whether the Weather is Fine" receives €130,000 from the Centre National du Cinéma et de l'Image Animée and Institut Français.
 
Share
In the U.S., ticket pre-sales equaled those of "Captain Marvel," "Avengers: Infinity War," "Aquaman," and "The Last Jedi" combined.
 
Share
Before the year ends, Grab will be an undeniable force in the digital wallet space.
 
Share
It's another massive art installation by Biboy Royong.
 
Share
"Stan" is now an official noun and verb. Now onto mom's spaghetti.
 
Share
You can find them all in a little Burgos Circle restaurant.
 
Share
Did you catch these powerful connections to some of the show's iconic moments?
 
Share
 
Share
Salvatore Ferragamo creative director Paul Andrew, who designed it for the actor, gives us the inside scoop.
Load More Articles
Connect With Us