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IHOP Changed Its Name to IHOb for Burgers

The chain announced the addition of seven new steakburgers to the menu.
IMAGE Getty
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IHOP has rebranded itself as IHOb.

After days of reckless speculation—Was it breakfast? Was if bacon? Did we care?—the chain revealed that the International House of Pancakes will now be known as the International House of Burgers. IHOP is IHOb. Burgers are in. Pancakes are...still in. You can order a medium-well burger topped with bacon, hashed browns, and a fried egg and a side of hotcakes. It's the American dream.

IHOP said in a press release the change to announce the addition of seven steakburgers to the menu, and it is only "for the time being." And yes, one of those steakburgers is a Big Brunch burger with hickory smoked bacon, crispy potatoes, and a fried egg.

Eat your heart out, America. That is, if you haven't already hit up Steak 'n Shake, McDonald's, Shake Shack, Burger King, Five Guys, or one of the thousand other chain restaurants already dedicated to the fine art of cheap burgers.


This story originally appeared on Esquire.com.

* Minor edits have been made by the Esquiremag.ph editors.

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