IHOP Changed Its Name to IHOb for Burgers
IHOP has rebranded itself as IHOb.
After days of reckless speculation—Was it breakfast? Was if bacon? Did we care?—the chain revealed that the International House of Pancakes will now be known as the International House of Burgers. IHOP is IHOb. Burgers are in. Pancakes are...still in. You can order a medium-well burger topped with bacon, hashed browns, and a fried egg and a side of hotcakes. It's the American dream.
IHOP said in a press release the change to announce the addition of seven steakburgers to the menu, and it is only "for the time being." And yes, one of those steakburgers is a Big Brunch burger with hickory smoked bacon, crispy potatoes, and a fried egg.
This story originally appeared on Esquire.com.
* Minor edits have been made by the Esquiremag.ph editors.