Adidas Isn't Cutting Ties With Kanye, but Plans to Have a Word With Him
If you just woke up from a weeklong nap, you may have missed the fact that Kanye West has been saying some shit lately. If you're one of the rest of us here in the waking world, you know it's been impossible to escape. First the guy starts ranting about dragon energy and loving Trump on Twitter. Then, on May 1, he goes on TMZ and drops this gem: "When you hear about slavery for 400 years—for 400 years? That sounds like a choice."
This, naturally, offended some (read: all) reasonable people. So much so that there's now a petition circulating that encourages Adidas to cut ties with the rapper/designer's Yeezy line of shoes and apparel. It's got about half of it's 10,000-signature goal as of publication. But it seems Adidas will not be swayed.
During a call with Bloomberg, Adidas CEO Kasper Rorsted said that the company plans to speak with West about his word vomit, but that he's important to the brand's strategy moving forward and there will be no severing of ties. "There clearly are some comments we don’t support," Rorsted said on a call.
This story originally appeared on Esquire.com.
* Minor edits have been made by the Esquiremag.ph editors.