Lifestyle

Support Local: This Digital Expo Is Promoting Homegrown Lifestyle Brands

The online expo will also showcase talks from well-known industry experts.
IMAGE MANILA FAME
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In a world where everything seems to be slowly turning digital, the creatives of the home and lifestyle trade are not to be left behind. More and more events have set themselves up through an online space in order to reach a huge number of people while still keeping safe. This is especially important when there’s a message to send—something that Fame+ kept in mind in its latest event. 

The Fame+ Market Days expo on October 20 to 22 will feature emerging local lifestyle brands through a digital expo powered by the streaming platform Hopin. The event aims to bring awareness to homegrown brands while allowing opportunities for learning. It also replicates the company’s signature show as a three-day event with speakers from all over the design and fashion profession. There will also be conference talks covering a variety of themes essential for anyone looking to be a part of the field. 

Some of the big names involved include Sunnies Marketing Director Georgina Wilson, Altum Concepts founder Carlo Delantar, and veteran publicist Ginggay Joven-dela Merced. The digital conference allows these industry veterans to share their expertise on topics such as digital marketing tips and brand storytelling. The event itself is also organized by the Center for International Trade Expositions and Missions (CITEM). 

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There are also speakers from all over the world, including those from fashion authority Vogue Business as well as the New York-based trend forecasting agency Fashion Snoops.

According to CITEM Executive Director Pauline Suaco-Juan: “Fame+ Market Days marks the anniversary of the launch of fameplus.com to adapt the facilitation of trade in the digital space.” 

The event’s timeliness also rings through based on its theme, which is “Light the Way.” It draws from the term maaliwalas which means light and airy. As such, the featured brands reflect this feeling of lightness that serves as an anchor of hope during the current trying and turbulent times. It brings out the positive light that we’re all in dire need of. 

Fame+ has an extensive catalog of over 3,000 products related to lifestyle, homeware, art, and fashion. Suaco-Juan says, “To date, Fame+ has onboarded close to 300 exhibitors and more than 1,200 buyers.” It’s visited by countries from all over the world, including Australia, Canada, France, Hong Kong, and the United States. Still, the brand doesn’t lose touch when it comes to local products. It has an editorial section that gives an in-depth perspective on how Philippine design is evident in the various displayed products. There’s no denying that it lives up to its name as the “ultimate design space for Philippine design.” 

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Of course, an event from such a firm couldn’t have happened without cohesive collaboration. Fame+ Market Days is backed by the Department of Trade and Industry (DTI), as it aims to help small to medium businesses in the fashion and lifestyle field grow. Sec. Ramon M. Lopez, Abdulgani Macatoman and Pauline Suaco-Juan are set to open the program. 

“We launched Fame+, to serve as a digital sourcing and storytelling platform for the home, fashion, and lifestyle sectors,” says Suaco-Juan. This aim still holds true for their Fame+ Market Days event. It’s a great opportunity for anyone interested in the design and lifestyle sector to not only learn from seasoned names in the business but also appreciate the various local brands. You can register for the event here.

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Teresa Marasigan
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