Lifestyle

Meralco's Award-Winning Magazine for Prime Clients Launches Digital Edition

Online site promises daily briefings on energy trends and business developments
Comments

Manila Electric Co. (Meralco) has launched a digital version of its exclusive magazine for CEOs and top executives of its major corporate and institutional partners. It aims to keep up with the shifting habits of the magazine’s traditional audience and reach a broader base of younger readers.

In a press release, the country’s biggest electricity retailer announced that Meralco Power Club, is now accessible online, promising to deliver daily doses of information and insights on energy trends and business developments. 

“Our audience for Power Club has traditionally been CEOs who peruse business magazines. But their reading habits are shifting, dabbling in both the magazines they follow and online articles,” said Tony Valdez, Meralco Vice President and Head, Marketing, Customer Solutions and Product Development. “So we decided it was about time we launched a digital version. And with this, we also hope to reach their younger one-downs who roll up their sleeves to get things done. ”

ADVERTISEMENT - CONTINUE READING BELOW

The corporate publication has won an award from the Stevies International Business Awards and received several Anvil, Quill, and Asia-Pacific Stevie awards. It is published in partnership with the country’s biggest lifestyle publisher, Summit Media, which also publishes Entrepreneur Philippines.

Meralco Power Club’s first digital edition contains features on five of Meralco’s most innovative corporate clients, including Mitsubishi Motors Philippines, Walter Mart, Samsung Electro-Mechanics Philippines, Makati Development Corporation, and Ateneo de Manila University.

Other articles focus on renewable energy and the economic impact of the first phase of tax reforms. 

The magazine’s print edition previously featured top business leaders such as Jaime Augusto Zobel de Ayala of Ayala Corp., Enrique Razon of International Container Terminal Services Inc., Nestor Espenilla of the Bangko Sentral ng Pilipinas, Jaime Bautista of Philippine Airlines, and Lance Gokongwei of JG Summit.

This story originally appeared on Entrepreneur.com.ph.

* Minor edits have been made by the Esquiremag.ph editors.

ADVERTISEMENT - CONTINUE READING BELOW
Comments
View More Articles About:
Recommended Videos
About The Author
Entrepreneur Philippines Staff
View Other Articles From Entrepreneur Philippines Staff
Comments
Latest Feed
 
Share
When you don't pay attention to what other people are doing, other people are bound to copy.
 
Share
Writer and producer Valerie Castillo-Martinez teams up with Raya Martin for Death of Nintendo.  
 
Share
Botaniko Herbal Urban Lounge is where you can start or end a chill night in the city.
 
Share
Featuring outdoor-inspired prints, harness straps, and cobra buckle details.
 
Share
The Philippines is also the fifth most optimistic country when it comes to opportunities.
 
Share
 
Share
Looking for an upgrade for the new year? Here are the very best phones to buy in 2020
 
Share
It's going to be a big year for driving, with new car launches from Maserati, Ferrari, Aston Martin, and Jaguar.
 
Share
 
Share
Expertly composed using the world’s most exquisite casks.
 
Share
Did you know that pink, purple, green, and even black beaches exist?
Load More Articles
Connect With Us