Secret Fresh's Latest Collab Will Make You 'Want' Your MTV Once Again
Local streetwear icon and Secret Fresh Gallery of DJ Bigboy Cheng has teamed up with MTV for a range of paintings, art toys, and a capsule collection of apparel and accessories. Secret Fresh Gallery is, of course, a popular name in the local art scene where innovators work with artists and popular brands to come up with numerous art collaborations ranging from fashion apparel, merchandise, pop art toys and even hi-fidelity equipment, like the U.K.’s famous vinyl turntable brand Rega. Now its latest project involves a collaboration with a network that once epitomized what was trendy and cool.
“For a long time, the VJs of MTV Asia were the yardsticks of cool,” writer Mario Alvaro Limos wrote about MTV here on Esquire Philippines recently. “The '90s can be considered the golden age of MTV Asia, thanks to its VJs who, with their humor, wit, and good looks, won us over.” Since the launch of MTV Asia nearly 30 years ago, there have been numerous VJs who we’ve all welcomed into our living rooms, reading out Requests of the Day and presenting the music video countdowns of the week.
The “I want my MTV” tagline was taken from the lyrics of popular English rock band Dire Straits in the 80s from the song “Money for Nothing.” That line was sung by none other than Sting. According to Song Meaning and Facts, it quoted Mark Knopfler of Dire Straits saying that it was about the rants of a delivery man whose job was to move appliances and was watching MTV on a store. His comments were, “That ain’t working, that’s the way you do it. Money for nothing and chicks for free,” referring to music artists supposedly having the easy life.
Aside from releasing MTV merch there is an ongoing art exhibit at Secret Fresh entitled “You’ll never look at music the same way again.” Artists Jojo Barja, Lynyrd Paras, Quiccs and Clairelynn Uy offer up a mixed playlist of art in various music genres, all invoking the passion to create as inspired by the soundtrack of their lives according to Secret Fresh.
The gallery’s art toy releases were commissioned by Wetworks called “My MTV,” which uses resin as medium. The 50-piece limited edition comes in brown and aqua colorways and is priced at P12,000 each, which will surely be snatched up very quickly by collectors.
Quiccs and Clarielynn Uy
DJ Bigboy Cheng
Another commissioned work by Quiccs Uy is entitled “Our Flag Still Flies,” which also uses resin as medium and is available in Gold, Silver and Gunmetal colorways each in limited edition of just 63 pieces priced at P35,000 each (or P100,000 for a set of three).
Finally, there’s MTV x Secret Fresh collab apparel, with a limited run of T-shirts and hoodies with the iconic MTV and Secret Fresh logos and graphics of the art toys.
The exhibit started last July 18 and ends on July 31. For more info about the event and other collabs from Secret Fresh, follow them on social media.