Lifestyle

Summit Media unveils new logo (and an entirely new brand identity)

Our mama got a makeover.
Comments

At Esquire, we understand more than most that making a great impression matters. That it’s important to stay relevant while staying true yourself. That being truly innovative is never at odds with being proud of one’s heritage.

Summit Media is the country's leading publishing company with dominant titles across websites, magazines, books, and billboards. It is also Esquire’s home in the Philippines, and today we’re proud to present Summit’s new logo by Plus63 Design Co.:

Dan Matutina, the co-founder and head designer of Plus 63 Design Co., says the new logo is "distinct and legible for print and digital screens."

ADVERTISEMENT - CONTINUE READING BELOW

Working with Dan, an artist whose work has been featured in The Washington Post’s 2016 List of Best Illustrations, the vision for the new logo was to "present the progression of Summit Media—it being the authority across content platforms." 

“It also aims to communicate editorial leadership and strengthening connections to its core audience,” Dan adds. “The logo presents a striking and fresh visual. It can hold its own without being overpowering alongside other content engaged by the core audience: Millennials." 

The new logo showcases ambition and ascension: a constant climb towards excellence. With it, Summit communicates editorial leadership and the importance of digital media.

It is also a beautiful thing to look at, we think.

Comments
View More Articles About:
Recommended Videos
About The Author
Esquire Philippines
View Other Articles From Esquire PH
Comments
Latest Feed
 
Share
From the jeweler of kings, these masterpieces are precious and dazzling, handsome and elegant.
 
Share
'The country is better off with ABS-CBN than without it.'
 
Share
The artist talks about his preference for large-scale canvases and the common imagery you'll find in his pieces.
 
Share
The gallery asked participating artists what sex means to them.
 
Share
 
Share
 
Share
 
Share
Time to make that New Year’s resolution come true.
 
Share
Kia Philippines celebrates its first birthday under new management with some sun, sand and surf.
 
Share
The BR 03-92 is an Americas-exclusive riff on the brand’s signature square timepieces.
 
Share
The House of Representatives has yet to take action on ABS-CBN's franchise renewal.
 
Share
The actor opens up about his struggles with alcohol in an interview with the New York Times
Load More Articles
Connect With Us