Culture

The Modern Man’s Guide to Style, Food, and Life

Welcome to your best life yet.
The Modern Man’s Guide to Style, Food, and Life

Our world has become both smaller and infinitely larger because of social media. We’re closer and more up-to-date than ever on things we can be passionate about: culture, food, style, entertainment. And yet, because of so many options, we’re forced to wade through an oversaturated variety of stuff, all vying for attention.

To make sound choices, we can turn to a reliable insider—a trustworthy purveyor of good taste and exciting experiences. That’s where Axe comes in. For decades, Axe has helped men smell great and feel fresh with its constantly evolving line of fragrances. The brand’s latest campaign takes it a step further by helping you sift through the plethora of options at your fingertips—where to eat, how to dress, and what to do for fun—by providing excellent lifestyle recommendations through #AxeRecommends.



With the help of Esquire, #AxeRecommends presents all the best options in a series of videos and articles. The series’ first installment is a primer on the art of the spezzato suit, or the purposely mismatched coat-and-trouser combination. It’s a style move that’s rebellious in just the right way—something you can wear to look sharp for both the office and the weekend. Consider it essential knowledge for any guy looking to dress well. Check it out:

The second installment walks you through Poblacion, arguably the most happening nightlife district in Metro Manila today. Navigating Poblacion without knowing what to look for can be difficult, as the place thrives on well-kept secrets and holes-in-the-wall. Uncover a few of those secrets—like a Filipino foraging bar, a beer garden, and an apartment-style speakeasy—with Axe:

So far, #AxeRecommends has covered the bases of dressing up and going out. In the coming weeks, you can expect more tips and guides from the series (including a video on how to cook the perfect steak and out-of-the-box experiences in the metro). These videos will equip you with insider knowledge that will help you live your best life.

More than the fragrance itself, Axe is all about confidence and personality. Because at the end of the day, it’s not just about how you smell, it’s about how you carry yourself and how you choose to live. So stay tuned for the upcoming installments of #AxeRecommends, and #FeelTheCool with your favorite body spray.

For more on #AxeRecommends, follow Axe on Facebook.

This article was created by Summit StoryLabs in partnership with Axe.
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