Netflix and Shonda Rhimes Are Producing Gaming and Virtual Reality Content
Listen up, Shonda Rhimes fans: Netflix and Shondaland are expanding their partnership. Thanks to the record-breaking success of Bridgerton, Netflix decided to give us what we all want, which is more content from Shondaland.
According to a release, the partnership will see exclusively produced, streamed, and distributed feature films, as well as potential gaming and virtual reality content (imagine that!). Plus, the pact includes a branding and merchandise deal for Shondaland.
Netflix has been keen on gaming and virtual reality content for a while. A few months ago, a spokesperson from the streaming service talked about an expansion to video games. From the looks of it, we're not only going to get more "interactive entertainment" similar to Bandersnatch and You v. Wild but there will also be games based on the company's content.
Back to Rhimes: The second season of Bridgerton is currently in production with a release date of 2022. We're not only getting a second season but seasons three and four have also been greenlit. Then, there's the limited series based on the origins of Queen Charlotte. Clearly, Netflix is keeping us fed.
"When Ted and I decided to break the traditional network TV business model to move Shondaland to Netflix, we were both taking a leap into the unknown," Rhimes said in a statement. "Today, Shondaland at Netflix is creatively thriving, profitable as an asset and engaging audiences around the world with stories that fearlessly challenge viewers and keep them highly entertained all at once."
She continued, "Ted, Bela, and the entire team at Netflix have been tremendous partners during every step of the process, supporting my creative vision and showing a continued dedication to the innovation that has made Netflix such a powerhouse. The Shondaland team and I are thrilled and excited to be expanding our relationship with our content partners at Netflix."