Is Rotten Tomatoes Destroying Cinema?
Just as the Japanese have specific words for sunlight shining through tree leaves and the first cold wind of winter, there too should be a term for the time wasted mindlessly shuffling through Netflix trying to find something to watch.
For many, it's a routine that now incorporates methodically checking each film against its Rotten Tomatoes score, where critics' hallowed opinions are aggregated into a nice round number.
Great right? Your time isn't wasted watching that terrible Angelina Jolie film where she plays a blonde-wigged TV reporter, and you can pick a 'meaningful' movie safe in the hands of people who know what Good Cinema truly means.
I'm not convinced.
I grew up gorging on 'terrible' films—Final Destination, Cruel Intentions and yes, even the above mentioned Life Or Something Like It. All crucial for when it came to watching say, Pulp Fiction or There Will Be Blood, and having a memory full of flops to measure these films against.
Had Rotten Tomatoes been around then, I almost certainly would have passed over these trashy delights, as all of them fail to meet the harsh 59 percent threshold of the 'Tomatometer'. They're classed as 'Rotten', and receive an ugly bile-colored splodge to prove it.
The Tomatometer's powerful influence in the movie industry continues to grow. A 'Fresh' certification is now increasingly tacked onto boastful film posters, and recent stats compiled by NRG show that between 2014 and 2016 there was an eight per cent increase in moviegoers checking Rotten Tomatoes before seeing a film, and a 12 per cent increase for teenagers.
A WIRED article from last month pointed out how Rotten Tomatoes has changed the way we engage with cinema as a whole. They spoke to Ben Carlson, the co-founder of social media research firm Fizziology, who said: "Fewer people are just driving to the theatre at 8 PM on a Friday and figuring out what to see when they get there. They're having to buy their tickets and select their seats early, and those scores are presented at the time of decisions."
This story originally appeared on Esquire.co.uk.
* Minor edits have been made by the Esquiremag.ph editors.