Movies & TV

Is Rotten Tomatoes Destroying Cinema?

Why we need to get back into watching bad films
Comments

Just as the Japanese have specific words for sunlight shining through tree leaves and the first cold wind of winter, there too should be a term for the time wasted mindlessly shuffling through Netflix trying to find something to watch.

For many, it's a routine that now incorporates methodically checking each film against its Rotten Tomatoes score, where critics' hallowed opinions are aggregated into a nice round number.

Great right? Your time isn't wasted watching that terrible Angelina Jolie film where she plays a blonde-wigged TV reporter, and you can pick a 'meaningful' movie safe in the hands of people who know what Good Cinema truly means.

I'm not convinced.

I grew up gorging on 'terrible' filmsFinal Destination, Cruel Intentions and yes, even the above mentioned Life Or Something Like It. All crucial for when it came to watching say, Pulp Fiction or There Will Be Blood, and having a memory full of flops to measure these films against.

ADVERTISEMENT - CONTINUE READING BELOW

Had Rotten Tomatoes been around then, I almost certainly would have passed over these trashy delights, as all of them fail to meet the harsh 59 percent threshold of the 'Tomatometer'. They're classed as 'Rotten', and receive an ugly bile-colored splodge to prove it.

The Tomatometer's powerful influence in the movie industry continues to grow. A 'Fresh' certification is now increasingly tacked onto boastful film posters, and recent stats compiled by NRG show that between 2014 and 2016 there was an eight per cent increase in moviegoers checking Rotten Tomatoes before seeing a film, and a 12 per cent increase for teenagers.

ADVERTISEMENT - CONTINUE READING BELOW

A WIRED article from last month pointed out how Rotten Tomatoes has changed the way we engage with cinema as a whole. They spoke to Ben Carlson, the co-founder of social media research firm Fizziology, who said: "Fewer people are just driving to the theatre at 8 PM on a Friday and figuring out what to see when they get there. They're having to buy their tickets and select their seats early, and those scores are presented at the time of decisions."

This story originally appeared on Esquire.co.uk.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
Recommended Videos
About The Author
Olivia Ovenden
View Other Articles From Olivia
Comments
Latest Feed
 
Share
This annual spectacle has been a Christmas tradition for many Filipino families since its inauguration in 2009.
 
Share
For all its loaded dialogues and stunning imagery, the film deserves the undivided attention of its audience members.
 
Share
Don’t worry, your boss could feel like a fraud too.
 
Share
 
Share
The singer hit the streets of New York in some knitwear that looks a little familiar.
 
Share
The fast food giant is investing $7.8 million in the China franchise venture.
 
Share
Rife with biting satire, the film laughs in the face of modern society’s ills, and bravely so.
 
Share
The Malampaya gas field is a vital part of the Philippine gas industry.
 
Share
CEO Adam Mosseri has said they are happy to make decisions that hurt the business, but parent company Facebook has made it clear in the past that profit comes before users.
 
Share
She put her face on a fake cover of Time magazine, and expected to get away with it.
Load More Articles
Connect With Us