SM IMAX Iloilo Debuts IMAX® with Laser for an Elevated Moviegoing Experience

SM Cinema announced the opening of SM IMAX Iloilo featuring the brand-new IMAX® with Laser, a next-generation laser projection and multi-channel sound system that delivers crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else.

IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, and deeper contrast as the most distinct, exotic colors ever available on-screen. The new experience also features next-generation IMAX precision sound, delivering greater dynamic range and precision for the ultimate audio immersion.

SM IMAX Iloilo features several additional moviegoing enhancements, including installing next-generation IMAX precision sound technology, which delivers greater dynamic range and precision for the ultimate audio immersion, luxury plush rocker seating, and redesigned entryways.

With IMAX with Laser, guests at SM IMAX Iloilo can now experience:

• Crystal Clear IMAX Laser Projection: Increased resolution, sharper and brighter images, deeper contrasts, and the widest range of colors available to filmmakers to deliver the most life-like visuals for moviegoers.
• Next Generation IMAX Precision Sound: Patented sound technology delivers striking clarity and depth alongside perfected tuned sound and evenly distributed audio throughout the theatre.
• IMAX Immersion by Design: Custom-designed theatres with stadium seating for clear vantage points at every seat, as well as custom screens for the brightest images.
  

SM Cinema is a top pick for Filipino leisure and entertainment, evolving from its roots to now offering a great movie experience. From Regular to IMAX Cinemas, it provides a quality cinematic adventure. With clear screens, powerful sound, and comfy Opus seats, families can enjoy movies with vibrant colors and immersive Dolby 7.1 surround sound. Spacious seating, ample legroom, and tasty snacks at Snack Time make every visit special for movie enthusiasts across the country.

While IMAX, a pioneer in entertainment tech, crafts experiences that transport you. Filmmakers and studios worldwide use IMAX for extraordinary connections with audiences. IMAX's network is a key platform for major event films globally. SSIMWAVE, an AI-driven video quality solutions leader and IMAX subsidiary, adds innovation to media and entertainment.



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