Movies & TV

The 30 for 30 of Space Jam Marks the Start of a Nuclear Marketing Push

In 'The Bunny & the GOAT,' we hear Zendaya's Lola Bunny for the first time, and the beginning of the summer of LeBron James.
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LeBron James might already be out of the NBA playoffs, but hey, maybe it's for the better! Now, he's freed up to promote Space Jam: A New Legacy, which is out on July 16. And promote it some more. And some more! More interviews, more funny clips, more commercials.

Seriously: Space Jam: A New Legacy is about to have the biggest marketing push for a summer movie in recent memory. First of all, the plot of the movie is fairly batshit—Warner Bros. will set its entire IP library on a collision course with the Toon Squad, A Clockwork Orange and all—but if we're being honest, we're here for it. The movie should be great. It's just that we won't stop hearing about it from now until July 16. Case in point? An early featurette for Space Jam: A New Legacy, which takes the form of a mock ESPN 30 for 30. Dubbed "The Bunny & the GOAT," we see Bron and (animated) company tell a Last Dance-reminiscent story of how the Lakers great took the kidnapping of his son personally. We also hear Zendaya's Lola Bunny for the first time—and it sounds like she might even get a bigger role this time around.

"So cute to watch them bicker when everyone knows this is Lola's team," Lola Bunny says. "It makes it sound like LeBron had to save us. We're the best teammates he's ever had. You know, don't love the sidekick label, but we'll let it go because... LeBron."

It's nice to see Bugs, Lola, and Daffy back in action after a couple of years away from the mainstream. Plus, Don Cheadle's villain, Al G, looks chaotically fun as hell. Who knows what's next for Space Jam: A New Legacy's marketing push: its very own line of cereal? Looks like we already have that. Regardless, we're only one month and some change until Space Jam. Let's just hope that Bronny is up for the challenge.

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"In my younger days, part of my thinking was 'Space Jam was so good, how can I top this?'" James told EW. "There's always going to be conversations about LeBron trying to do everything Michael [did]. But I've gotten older, and you know who you are. You know what you stand for."

This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.

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