Could Spider-Man: No Way Home Save the Future of Cinema?
In the two years since the pandemic began, the film industry has changed drastically. Streamers have started to dominate the market, and movies have been filmed and released fast than ever. Like many niches in the media, movies have become a business of churning out content, and the business model of cinemas seems like a thing of tomorrow—but the release of Marvel’s latest blockbuster might just turn the tide.
Spider-Man: No Way Home has been making headlines for grossing $253 million at the domestic box office in the U.S. over the weekend, making it the biggest December opening of all time. It’s already broken plenty of other records: It’s already Sony’s biggest ever movie opening, and also the world’s third-best opening weekend in box office history.
And take note, these record-breaking moments have been made as the world recovers from the COVID-19 pandemic. Lockdowns have encouraged cinema-goers to stay home despite easing restrictions, but even two years in quarantine couldn’t stop Marvel fans from seeing Spider-Man in person at the cinema.
It goes to show the power of epic storytelling that a movie like Spider-Man can break the cinema industry’s two-year funk. After months spent with less than stellar results, the box office welcomed Spider-Man as the film easily became the best-selling movie since the pandemic began. Spider-Man ticket sales are giving box office watchers numbers that are reminiscent of the movie industry pre-pandemic. Already, Spider-Man has beaten the box office weekends of Star Wars: Episode IX - The Rise of Skywalker, The Lion King, and Frozen.
The numbers speak for themselves. While streamers serve their purpose, the massive success of Spider-Man shows cinema is not dead. Some movies are still worthy of the real big screen.
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