BTS Is Smart's Newest Superstar Ambassador

The global powerhouse is the new face of Smart.

Smart has done it.  

Smart Communications Inc. has managed to sign the world’s biggest music act as its newest brand ambassadors: BTS.

The Grammy-nominated powerhouse is now collaborating with Smart for its “Live Smarter, Live With Purpose” 2021 campaign, which aims to inspire the Filipino youth to live with passion and purpose. Undoubtedly the band of this generation, BTS was the perfect fit.

This is the band’s first ever Philippine brand collaboration.

Comprised of RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, BTS recently made history when it bagged a Grammy nomination for Best Pop Duo/Group Performance for the 63rd Grammy Awards. 

 “Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart President and CEO.


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Anri Ichimura
Section Editor, Esquire Philippines
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