Back in the day, you had to look for new music; nowadays, new music finds you. Such is the consequence of the Age of Algorithm, where platforms like Spotify and iTunes seem to know your taste in music better than you. After all, one doesn’t need to browse through music magazines or scour the aisles of a record store (what’s that?) to discover new acts. But while it’s convenient to be served a track you’re sure to love, you can’t help but wonder: am I missing out on music I might want to devour?
We asked some music industry professionals how they keep discovering new music without bowing down to the almighty algorithm.
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Kris Gorra Dancel, singer and guitarist of Humanfolk
I discover new music through gigs. There's a lot of mind-blowing unrecorded, or independently recorded, music out there. For music from overseas, I still rely on good-old-fashioned-radio. Conversations with friends also lead to discovery of new music. Sometimes, watching movies with a solid soundtrack can lead to the discovery of a new musician.