Smart Teams Up with Another Big Hit Band, This Time with Tomorrow x Together

Another K-pop talent as a Philippine brand ambassador.

Smart Communications adds another star talent group to its growing brand ambassador roster. After its successful campaign with BTS, Smart is teaming up with another Hybe talent once more, this time with Big Hit Music's Tomorrow x Together (TXT).

The five-member Korean boyband is Smart's newest international ambassador helping the telco introduce its latest Smart prepaid offer, 'Build Your Own GIGA,' which allows subscribers to curate their own promos. The feature is now available on the GigaLife App.

TXT is one of Hybe and Big Hit's biggest talents, debuting in 2019 with members Soobin, Yeonjun, Beomgyu, Taehyun, and Hueningkai. The boyband is part of the K-pop industry's fourth generation and recently marked their comeback with their highest-charting album in the U.S., The Chaos Chapter: Freeze. Their first English-language track "Magic" landed on the Billboard Pop Airplay chart in early July, making them one of only five K-pop acts to accomplish that feat alongside BTS.


The fourth-gen boyband is part of the larger Hybe group, which manages some of the biggest talents in the world, including none other than BTS. Hybe recently expanded its company, taking over Ithaca Holdings in the U.S. and becoming a formidable music house in the international music industry.

Smart's "Build Your Own GIGA" campaign with the band will launch this August.

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Anri Ichimura
Section Editor, Esquire Philippines
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