Culture

South Korean Superstar Hyun Bin Stars in Smart’s “Simple. Smart Ako” Campaign

It’s the first time a local telecoms company has tapped a South Korean star to be the face of its brand.
South Korean Superstar Hyun Bin Stars in Smart’s “Simple. Smart Ako” Campaign

Mobile services provider Smart Communications, Inc. made a splash when it unveiled its new campaign featuring South Korean superstar Hyun Bin, who has endeared himself to many Filipinos with hit K-dramas and movies.

This is the first time a local telecoms company has tapped a South Korean superstar to be the face of its brand, and is a bold statement for Smart as it asserts its commitment to bring experiences to Filipinos through digital technology.

Hyun Bin Phenomenon

“The ‘Hyun Bin Phenomenon’ could only have happened through digital technology,” says Jane Basas, SVP and Head of Consumer Wireless Business at Smart. “Filipinos stream the actor’s shows, follow the buzz on him online, and share their excitement with their friends, even get to interact with him, through social media. This makes him a perfect ambassador for Smart as we empower Filipinos with technological solutions made easy so they can enrich their daily life and pursue their passions.”

“Filipinos are some of the warmest fans in the world,” says Hyun Bin, who first won the hearts of Filipinos in 2005, when a local TV network aired a Tagalog-dubbed version of his romantic comedy drama, My Name Is Kim Sam Soon. “And I am thankful to Smart for giving me a way to reach out to everyone in the Philippines. Indeed, Smart has brought us closer than ever.”

Simple. Smart Ako.

In Smart’s latest TV commercial, Hyun Bin rides a sports car and zooms past the city streets—a reference to the blazing speeds by which subscribers can enjoy their daily dose of entertainment powered by Smart LTE and Giga Promos. The ad concludes with Hyun Bin delivering Smart’s new tagline in Filipino, Simple. Smart Ako.

Watch Hyun Bin's #SmartAko TVC behind-the-scenes!

We know you've been waiting for this! Watch the ever so gorgeous Hyun Bin in this #SmartAko TVC special behind the scenes. ? #SmartHyunBin

Posted by Smart Communications, Inc. on Sunday, May 31, 2020

'Simple. Smart Ako’ sums up our company’s approach to making amazing technology available, and more importantly, simple for every Filipino,” says Alfredo S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer. 

Smart draws from its history of innovating the simple things that are life-changing—from making mobile phones accessible to ordinary Filipinos, pioneering groundbreaking products such as Smart Load and Pasaload, to democratizing mobile Internet along with its massive 3G and 4G network expansion.

“We are embracing our role as a digital lifestyle enabler that keeps innovating to make the lives of our customers simpler. Now that the world becomes more and more complicated, we believe that what matters most in life are the simplest things,” Panlilio adds.

Fast mobile network speed

Smart’s new campaign follows a string of awards from third-party mobile analytics firms that recognize Smart as one of the country’s fastest mobile data networks.

 Ookla, the global leader in internet testing and analysis, cited Smart as The Philippines’ Speedtest Awards Winner for mobile network speed for 2019. To win this award, Smart received a Speed Score™ of 17.40, with average speeds of 19.62 Mbps for download and 9.45 Mbps for upload.

On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report* for the Philippines that Smart remained ahead of competition in terms of Video Experience, Upload and Download Speed Experience, Voice App Experience, Games Experience, and 4G Availability.

Giga Life for everyone

These citations are a result of Smart’s continuous network expansion and upgrades on its mobile data network, which now supports a wide range of Giga Promos catering to the different passions and needs of customers.

Smart offers Giga Video for subscribers who want to binge-watch the latest K-dramas, online shows and series, and Giga Stories for those who love sharing their experiences with friends and loved ones on social media.

Smart also offers Giga Games for avid mobile gamers, and Giga Music for those who want their daily dose of tunes and podcasts, and Giga Work for easy access to a wide range of productivity apps to make work and school life simpler and more convenient.

Smart customers can register to Giga promos by simply dialing *123#.

Learn more about Smart’s promos and services by following Smart’s official accounts on Facebook, Twitter, and Instagram.

This article is sponsored by Smart.
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