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Huawei Fights Back: Flagship Mate 30 Series Launched at Competitor’s Half Price

Huawei impresses with the latest launch of Huawei Mate 30 Series.
IMAGE Huawei
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On October 28, tech company Huawei announced that its flagship Mate 30 series, the Huawei Mate 30 (P34,990) and the Huawei Mate30 Pro (P50,990), is now up for pre-order until November 8.

The Mate 30 Series Features

One of the most tempting features of the Mate 30 Series is its chipset. Huawei’s proprietary Kirin 990 5G combines performance, connectivity, and speed into one powerful core. The Mate 30 and Mate 30 Pro also have the longest battery life among their class, with 4200mAh and 4,500mAh respectively.

The flagship duo also impresses in photography and videography with the world’s first 40MP dual main camera and 40MP Cine Camera. The phones support Ultra Low-light Video ISO 51,200, which is on par with some of the best handheld low-light video cameras, allowing you to shoot crisp, cinematic videos even with very minimal lighting.

“It’s like a professional camera in your pocket,” says director Sid Maderazo, who has been directing and shooting commercials for the past 18 years. You can also play with its 7,680 frame-per-second slow-motion video.

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How is Huawei doing nowadays?

Early this year, Huawei was caught in the intensifying trade war between the U.S. and China, ultimately resulting in the banning of the company in the U.S. and temporarily losing its access to Google Play. The ban has been lifted, thanks to backdoor diplomacy between the countries.

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Despite the setback, it seems negative press is not enough to bring down a good piece of tech. For the first time, Huawei overtook Apple as the number two smartphone brand globally in terms of market share. In 2018, the company earned a revenue of $108.5 billion, a 21 percent improvement from its performance the previous year.

Global Market Share of Samsung, Apple, and Huawei

Photo by Huawei Philippines
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Huawei beats the competition with aggressive R&D.

Admittedly, in its early years of entering the smartphone industry, Huawei’s branding was one of its weakest points. Its name was part of the problem—people just couldn’t pronounce it. Not having the option of changing its name to something more Western, the company opted for something more radical: spend like crazy on research and development.

It paid off.

Currently, Huawei is on par with Google in terms of R&D. “We allot 15 percent of our revenue on research and development, and the only other company in the world that does that is Google,” said Bryan Baculi, head of training and development at Huawei Technologies Philippines.

In 2017, Google spent $16.6 billion on R&D, which was equal to 15 percent of its revenue. In comparison, Huawei spent $15.22 billion on R&D in 2018, which was also about 15 percent of its revenue.

Such heavy investment in research allows the company to beat competitors in terms of its phones’ specs, which are offered at surprisingly affordable prices. It has also boosted the company’s image from being an obscure Asian tech company to being one of the world’s most respected information and communications technology companies.

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In June this year, Huawei and Globe Telecoms pioneered the delivery of 5G service in the Philippines, which hopes to improve Internet service nationwide. The Philippines ranks 89th among 175 countries in terms of fixed broadband speed, with an average of 25.99 megabits per second (Mbps). The global average is 69.10 Mbps.

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Mario Alvaro Limos
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