Instagram Is Now Hiding Heavily Photoshopped Photos

They're starting to flag those tweaked photos as "false information."

Fond of Photoshopping your 'grams? You may want to go easy on your edits. Facebook, the mother company of Instagram, has rolled out a new feature on the photo-sharing app where "third-party fact-checkers in the US help identify, review, and label false information" uploaded on the platform. This means that photos you upload can be subject for review by Instagram's independent partners who assess content that may promulgate false information.

They use image matching technology to verify, and if the third-party checkers rate it as false, Instagram will "reduce its distribution by removing it from Explore and hashtag pages." Once your photo has been labeled as false, Instagram will blur it (like what they do for sensitive content) "so people can better decide for themselves what to read, trust, and share." This label will be applied to everyone viewing the content whether you're on your feed, profile, strories, and DMs.

In a press statement, Instagram says that "if something is rated false or partly false on Facebook, starting today we’ll automatically label identical content if it is posted on Instagram (and vice versa)." They also rolled out a “False Information” feedback option where you yourself can report potentionally misleading content for their third-party fact checkers to review.

According to Instagram, this update is  an "important step in ongoing efforts to fight misinformation" on the app.

This story originally appeared on

* Minor edits have been made by the editors.

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