Tech

Sorry Mario, Bowser's Going to Be the Next Nintendo President

He'll be taking over the Nintendo castle this April.
IMAGE Wikimedia Commons - Nintendo
Comments

Reggie Fils-Aimé has announced his retirement from his role as Nintendo of America’s president and COO. He’s become the face of Nintendo in the English-speaking world for the last 15 years, so it’s no surprise that his announcement sent shockwaves in the gaming community.

“For these past 15 years, I’ve been honored to be included as part of your family,” he said in a farewell message shared on Nintendo of America’s social media. “Just as you understand that Nintendo always tries to put smiles on faces, well, let me tell you, you put thousands of smiles on mine.”

But there’s a silver lining to the news. When he steps down on April 15, he’s going to be replaced by none other than Bowser.

IMAGE: Wikimedia Commons - Nintendo
ADVERTISEMENT - CONTINUE READING BELOW

That is, Doug Bowser, who has worked as Nintendo of America’s vice president of sales and marketing since 2015. He's been leading the marketing efforts for Nintendo's newest console, the Nintendo Switch.

We’re not saying Bowser's name, which is identical to the giant spiky-shelled villain of the Mario series, is the only reason why he’s becoming president, but come on. Even Fils-Aimé recognized it himself.

“With a name like Bowser, who better to hold the keys to the Nintendo castle?” he said in his farewell message.

Let’s just hope Nintendo’s competitors don’t hire someone named Mario anytime soon. But from the looks of this post back when Bowser was hired in 2015, it seems that he's ready to take them on.

Comments
View More Articles About:
Recommended Videos
About The Author
Lorenzo Kyle Subido
Lorenzo Kyle Subido is a staff writer for Esquire Philippines.
View Other Articles From Kyle
Comments
Latest Feed
 
Share
 
Share
The singer hit the streets of New York in some knitwear that looks a little familiar.
 
Share
The fast food giant is investing $7.8 million in the China franchise venture.
 
Share
Rife with biting satire, the film laughs in the face of modern society’s ills, and bravely so.
 
Share
The Malampaya gas field is a vital part of the Philippine gas industry.
 
Share
CEO Adam Mosseri has said they are happy to make decisions that hurt the business, but parent company Facebook has made it clear in the past that profit comes before users.
 
Share
She put her face on a fake cover of Time magazine, and expected to get away with it.
 
Share
FKJ and Adoy are playing tonight in the latest edition of Karpos Live.
 
Share
"Hell to the yeah! James Bond is one of those franchises where it’s never not cool"
 
Share
Load More Articles
Connect With Us