These Are the Top 5 Smartphone Brands in the Philippines
Three-year-old tech brand Realme has topped the list of the most popular smartphone brands in the Philippines for 2021 based on global research firms Canalys and IDC.
According to Canalys, Realme ranked first for Q4 2021 in terms of sell-in shipments, besting four other smartphone brands as it accounted for 20 percent of the local market share. The brand has held this position since Q1 2021, making it the leading vendor for the whole year with 23 percent unit share. Canalys reported a 19 percent year-over-year growth for the fast-rising tech and lifestyle brand as compared to its market share for 2020.
The market trend was validated by research firm International Data Corporation (IDC), which published its Quarterly Mobile Phone Tracker report.
According to IDC, Realme clinched the top spot for the fourth consecutive quarter as it captured 20.6 percent of the local smartphone market, growing by 7.9 percent quarter-on-quarter. Vivo was in second place at 18 percent, and Transsion in third place with 14 percent.
For the entire year, the firm also reported a no. 1 finish for Realme with an overall market share of 22.2 percent, generating 7.9 percent growth year-over-year.
It’s not often that a new player dominates the smartphone landscape.
Realme, a relatively new player in the highly competitive smartphone industry, has come from behind in market share and hacked at the leaderboards in 2019 from a fourth-place position. That year, Oppo dominated the market with a 27-percent unit share, with Vivo in close second with 25 percent. Samsung was in third place at 9 percent, and Realme was in fourth with also 9 percent.
Realme entered the Philippines in November 2018 and has since lured customers with its highly competitive pricing and top-line specs.
This month, Realme is set to launch its highly anticipated Number Series line-up: the Realme 9 Pro Series, offering flagship-level features at the midrange segment. This will be held on March 15, 6PM, on the Realme Philippines Facebook page.
“2021 has been an incredible year for Realme and we can’t thank our Filipino Squad enough for the love and support it has given the brand since 2018. This year, we dare to leap higher, further, and stronger by focusing on overall product innovation, portfolio expansion, and increased customer availability, providing only the best to our fans, partners, and stakeholders”, shares Austine Huang, VP for Marketing, Realme Philippines.