These Medical Frontliners Got a Surprise Noche Buena Treat From Globe Last Christmas
Last Christmas, Globe Platinum customers were given an opportunity to express support for medical frontliners who were on duty during the holiday season. Using Thea, their digital assistant on the Facebook Messenger App, Globe Platinum customers sent messages of gratitude and appreciation to medical frontliners from safety of their homes, minimizing their exposure to COVID-19 and other health concerns.
On Christmas Eve, Globe Platinum made special deliveries to key hospitals that were fighting the COVID-19 pandemic all over the country. Medical frontliners, who sacrificed time with their families to serve and care for their patients, received a Noche Buena feast of lechon, paella, ham, queso de bola, bibingka and tsokolate, individually packed for them to enjoy, so that their spirits might be lifted.
“We also encouraged our customers to send their messages of care and support to our brave frontliners, who have been working hard since March," said Mike Magpily, Head of Globe Platinum. "Their short messages of cheer, hope and gratitude definitely made the difference in letting our health frontliners know that they are the modern day heroes during this difficult time of the pandemic. Through the Thank A Hero Program, our Globe Platinum customers were able to express their support on an easy to use platform."
Frontliners of Antipolo City Hospital System – Annex 3 in Rizal; Bulacan Medical Center in Bulacan; Corazon Locsin Montelibano Memorial Regional Hospital in Bacolod; Quezon City General Hospital in NCR; San Pablo City District Hospital in Laguna; Southern Philippines Medical Center in Davao; Southern Tagalog Regional Hospital in Cavite; and Vicente Sotto Memorial Medical Center in Cebu were the latest beneficiaries of the program.
The Thank A Hero program aims to engage Globe Platinum customers to provide messages of care and support to medical frontliners through Thea, their Digital Assistant on the Facebook Messenger app. Globe Platinum customers honor their hard work by providing them simple tokens of appreciation, as a reminder that their sacrifices in the ongoing battle against COVID-19 are not forgotten and taken for granted. Since its Launch in June 2020, more than 2,000 Platinum customers participated. The program has delighted frontliners from four PNP stations and 12 Puregold branches across Luzon, and 18 hospitals nationwide.
Globe has laid out a three-pronged strategy for its network upgrades and expansion, which includes aggressive cell site builds; upgrading its cell sites to 4G/LTE using many different frequencies; and fast tracking the fiberization of Filipino homes nationwide.
Globe supports the United Nations Sustainable Development Goals, specifically UNSDG No. 9, which emphasizes the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe is committed to upholding the 10 United Nations Global Compact principles and 10 UN SDGs.
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