Twitch Just Added a New Category for Hot Tub Streams
Twitch has just introduced a new category called "Pools, Hot Tubs, and Beaches" for, well, creators that chose to stream while chilling in a pool, hot tub, or a beach.
Pretty simple stuff, right? Not quite. The move comes after a number of channels were recently demonetized, without warning, on the platform as hot tub streams rose in popularity. Twitch told The Verge that the whole thing was a mistake, however, saying: "We did not alert impacted creators at the time, and we should have—our creators rely on us." Advertisements for those affected were also restored.
Hot tub streams feature streamers in swimwear while gaming, interacting, and more with their viewers. Twitch's policies allow streamers in swimwear as long as it is "contextually appropriate."
As a response, Twitch created a new category to fix things. But, the company says the category isn't a long-term solution to better brand targeting capabilities and personalization recommendations. Still, creators can finally have a dedicated space for hot tub streams—as long as it doesn't violate the platform's guidelines. Meanwhile, brands can choose to opt in or out as they see fit.
In its full statement, Twitch hardened its stance against harassment. "Being found to be sexy by others is not against our rules, and Twitch will not take enforcement action against women, or anyone on our service, for their perceived attractiveness," it said.
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