Culture

"Humanap Ka ng Pangit": Study Shows That Pinoys Value Personality Over Looks

But avoid Vietnam, if you're not too good-looking.
IMAGE Viva Films
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Looks like Filipinos are well aware that beauty is only skin-deep. When asked to rank the traits that they look for in a romantic partner, 82% Filipino women and 70% of Filipino men rank having “a personality I like” highest, according to a 20-country study by YouGov, an international online market research firm based in the UK.

The second trait Filipinos look for the most is a good sense of humor, with 24% ranking it right after personality. And as it turns out, gold-diggers are few and far between—only 4% of women and 2% of men ranked having or making a decent amount of money as their most desirable trait. All in all, the attributes Filipino women value the most are personality, similar interests, and a good sense of humor.


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There’s a stark difference in just how much Filipino men and women value physical appearance, though—YouGov says that “While 65% of men rank good looks in their top three priorities, this figure is just 35% for women.”

In 19 out of the 20 countries, both men and women think personality is more important than physical appearance. The only exception was Vietnam, where 46% of men chose good looks over personality. Considering how the Nordic countries are known for being progressive, it shouldn’t come as a surprise Sweden, Denmark, Norway, and Finland are where people value personality the most. All in all, this is good news for those of us who don’t look like Ryan Gosling.


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