Drink

The Japanese Whisky From 'Lost in Translation' Will Soon Be Discontinued

Looks like Suntory Spirits is running dry.
IMAGE Focus Features
Comments

Enthusiasts of Japanese whisky, despair—Suntory Spirits has announced that it will be suspending the production of two of their flagship whiskies: the Hakushu 12 Years and the Hibiki 17 Years. You might remember the Hibiki 17 Years as the whisky that Bill Murray flew to Japan for at the beginning of Sofia Coppola's Lost in Translation.

In the award-winning 2003 film, Murray plays an aging actor named Bob, who is hired to do a whisky commercial for the Hibiki. Later, while sitting at the hotel bar and sipping on a glass of the same good stuff, he meets Scarlett Johansson's Charlotte. Lost in Translation focuses on the complex relationship between these two characters, but also gives us some of cinema's most romantic depictions of whisky and whisky-drinking.

.

.

.

Years after the film's release, around 2008, Japanese whisky began to see a surge in popularity. The segment has since continued to grow, and now has reached a point where demand has exceeded supply. This prompted Suntory to discontinue the their two main whiskies until it can bring its production capacity up to pace.

ADVERTISEMENT - CONTINUE READING BELOW

.

.

According to The Nikkei Asian Review, Japan's whisky shipment volumes grew nine percent last year, to more than double their levels in 2008. Suntory's domestic whisky production doubled within the same period, but the distillery is still having trouble keeping up with the demand. That's a testament to just how much the world has grown to love Japanese whisky.

ADVERTISEMENT - CONTINUE READING BELOW

Suntory expects to start clearing shelves by September of this year. Meanwhile, the company will continue to put up more stills and expand their aging cellars. "It will take quite a long time before we can restart sales of the products," a Suntory representative told the Asian Review. "We will give top priority to quality, and market the products by emphasizing quality over quantity."

Comments
View More Articles About:
Recommended Videos
About The Author
Esquire Philippines
View Other Articles From Esquire PH
Comments
Latest Feed
 
Share
Here are the most outrageous memes that dominated Filipinos' timelines in 2019.
 
Share
In an age of knee-jerk collaboration, Kim Jones has brewed an organic partnership.
 
Share
 
Share
It's definitely a lot less ubiquitous than the usual collab.
 
Share
Plus tips on how to budget your monthly expenses!
 
Share
Here are the origins of some Filipino slang used in the past 50 years.
 
Share
On December 26, a solar eclipse will be visible for three hours and 15 minutes.
 
Share
Meanwhile, America's torture aficionados have gone on to cozy careers in journalism and academia and the courts.
Load More Articles
Connect With Us