Johnnie Walker Launches Artist Series Collection in Collaboration with Filipino Artist and Designer Quiccs
Four exclusive Johnnie Walker Blue Label designs were unveiled at a launch event hosted at Secret Fresh Gallery.
Johnnie Walker has teamed up with street and graffiti artist Quiccs to create the newest Johnnie Walker Luxury Artist Series collection. This latest collection includes four bottle designs for Johnnie Walker Blue Label, all designed by Quiccs as he pays tribute to his journey as an artist.
Quiccs is best known for his designs and illustrations, which come to life in various merchandise, products, and brand partnerships. In collaboration with Johnnie Walker, the Artist Series collection features the evolution of Quiccs' signature character in his designs, TEQ63.
"TEQ63 represents myself and my inspirations–Japanese robots, graffiti, and hip-hop culture," Quiccs shares. "The illustrations I designed for the Johnnie Walker Artist Series visually represent how the TEQ63 character and my brand have naturally evolved and improved throughout the years."
2023 marks the 10th anniversary of the original TEQ63 design, an opportunity that Quiccs says he saw as a platform to thank his most loyal supporters and fans for their support.
Each bottle design features TEQ63 in vibrant layers of color, inspired by the remarkable depth of character of Johnnie Walker Blue Label. The "Dragon," "OG Blue," and "Lightning" bottle designs feature TEQ63 in streetwear designed in a vivid blue and liquid gold colorway, while the "Manila Killa" bottle shows the character wearing a jacket inspired by the flag of the Philippines.
The Launch Event
The Johnnie Walker x Quiccs Luxury Artist Series collection was officially unveiled to the public on March 16, 2023, at Secret Fresh Gallery in San Juan. According to Quiccs, “For years, I have dreamt of being one of the artists showcased by Johnnie Walker as I've seen their past Artist Series projects, locally and internationally. I'm excited to imprint my signature artistry into one of the world's most iconic blended Scotch whiskies with this Artist Series collection."
Nio Judalena, Marketing Director of Diageo Philippines, adds, "This collaboration between Quiccs and Johnnie Walker Blue Label is a natural fit given the synergy between art, culture, and luxury living. The Artist Series collection brings together two brands committed to pushing boundaries and advancing culture. Quiccs elevates Filipino street art and designs locally and globally, and Johnnie Walker elevates life's occasions with exceptional depths of flavor."
Purchase a bottle from the Johnnie Walker Blue Label x Quiccs Artist Series Collection today, exclusively online at Singlemalt.ph and Sugbo Wine.
Drink responsibly. Visit the DrinkIQ.com site to learn more about alcohol facts.
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