The Internet is Going Nuts Over This 4-Calorie Clear Coffee

New food trend alert?
IMAGE Instagram @clrcff

Introducing clear coffee. That's right—it's coffee, but without the signature brown color that wreaks havoc on your teeth and clothes. Introduced by CLR CFF, it's a transparent, caffeinated drink with a taste that's like a potent cold brew.

Two brothers in the U.K. invented clear coffee by treating "high-quality Arabica coffee beans" with "methods which have never been used before."


"We are heavy coffee drinkers," co-founder David Nagy told the Evening Standard. "Like many other people, we struggled with the teeth stains caused by it. There was nothing on the market that would suit our needs, so we decided to create our own recipe."

Bartenders are also using it to mix custom coffee libations that look pretty amazing:

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Right now, it's available in the U.K. at £5.99 (about P373) for two 200-milliliter bottles, which is pricey, but costs as much as an espresso shot. Will you make the switch? 

This story originally appeared on

* Minor edits have been made by the editors.

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