Food

Dunkin' Donuts Fans Now Outraged They Don't Even Know What They're Dunkin' Anymore

The company is dropping "Donuts" from its name, and people are not taking it well.
IMAGE Dunkin' Donuts
Comments

Dunkin' Donuts first floated the idea of changing its name to "Dunkin'" late last year in an attempt to reinvent the 68-year-old company. But fans initially thought nothing of it, as the only storefronts with the Dunkin' name were two locations in Pasadena, California, and Boston, Massachusetts, where Dunkin' Donuts was founded.

But earlier this year, 30 more Boston locations became just Dunkin'. Still, the company said it was nothing to worry about. Dunkin' (Donuts) told Delish they had been "testing signage in a few locations across the country that refers to the brand simply as Dunkin’. We do not plan to make any decisions regarding the branding until later this year."

Well, that time is finally here, as the chain has just announced that they're losing the "Donuts" part of its name. The change will officially take place in January 2019, and as Dunkin’ Brands’ CEO and Dunkin’ U.S. President David Hoffmann said in a statement, the change is meant to evolve the company's image. "We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for generations to come," he said.

ADVERTISEMENT - CONTINUE READING BELOW

The new logo will soon be seen on all exterior and interior store signage, as well as on cups, containers, boxers, and advertisements. The idea is to rebrand Dunkin' as a chain that puts drinks like coffee first. But don't worry, they'll still sell their namesake pastry.

IMAGE: Dunkin' Donuts
ADVERTISEMENT - CONTINUE READING BELOW

IMAGE: Dunkin' Donuts

IMAGE: Dunkin' Donuts
ADVERTISEMENT - CONTINUE READING BELOW

Unsurprisingly, people on social media are not taking this well. One Twitter user says the change may cause "riots in the streets of Boston." Just another day on the internet.

ADVERTISEMENT - CONTINUE READING BELOW

ADVERTISEMENT - CONTINUE READING BELOW

ADVERTISEMENT - CONTINUE READING BELOW

This story originally appeared on Esquire.com.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
Recommended Videos
About The Author
Temi Adebowale
View Other Articles From Temi
Comments
Latest Feed
 
Share
Its next generation, led by chairwoman Coralie Charriol Paul, promises to deliver the same luxury experience with leadership from the heart.
 
Share
'Don’t cut corners, don’t fib, don’t play with the quote. All you have is your reputation.'
 
Share
 
Share
 
Share
Some key locations include Fort Santiago and Plaza Dilao.
 
Share
Murder, white supremacist cults, masked cops, and raining squid-we walk through the first episode of this brilliant new show.
 
Share
 
Share
Todd Phillips could have avoided a lot of controversy if he'd opted for Suicide Squad's Joker.
 
Share
The challenge in investing is in identifying the right assets that can provide you the largest returns at your desired risks and timetable.
 
Share
He's the first British royal to don the traditional garment.
Load More Articles
Connect With Us