Filipino Food Is Among 10 Most Popular Cuisines

Filipino cuisine more popular than French cuisine on Instagram.
IMAGE Jason Quibilan

Don’t mess with adobo.

According to research by Chef’s Pencil, Filipino cuisine is the 10th most popular cuisine in the world, as showcased on Instagram. Instagram might not be the jury handing out Michelin stars, but for regular folk who love to eat, it's where millennials and Gen Z share their snaps of favorite cuisines and dishes. And there’s no denying the influence of social media in the restaurant industry.

After analyzing Instagram tags around the world, Chef's Pencil found the top 10 most popular cuisines:


Photo by Chef's Pencil.

That’s right. Our humble Filipino cuisine, home of sinigang and lechon, beat French cuisine, Greek cuisine, and Spanish cuisine—the latter being a huge influence on Filipino food. But we shouldn’t be so surprised. A few months ago, Chef’s Pencil declared the Philippines as the number one underrated foodie destination in the world, describing Filipino cuisine as a “unique fusion.”


Vietnam and Thailand were also among the top 10 underrated foodie destinations, and together with Filipino cuisine, the three proved to Chef’s Pencil that “pretty much all of Southeast Asia deserves more respect and higher recognition in the culinary world.”

To no one’s surprise, Japanese cuisine is the most popular cuisine on Instagram. Aside from being consistently delicious, it’s also visually pleasing, because in Japan, “you eat with your eyes first” to complement the experience.

Asian cuisine clearly dominated the list of most popular cuisines on Instagram, taking eight out of 10 slots. Chef’s Pencil credits this to the aesthetic value of these cuisines, as well as the simple fact that Asian cuisine is naturally healthier than other food, making it a perfect match for health-conscious youths on social media.  

So there you go. One of the most popular cuisines is right here at home.

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Anri Ichimura
Section Editor, Esquire Philippines
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