Got Cravings? This Food Favorite Was Searched 6 Million Times on GrabFood in 2020
Takeout is the new normal, and you wouldn’t be alone if you said Grab was one of your most used apps in 2020. Grab Philippines recently released its 2020-2021 Food Trends Report, which includes key insights, trends, and suggestions for the local F&B industry. In collaboration with NielsenIQ, Grab Philippines discovered that takeout has skyrocketed in the last year, with the Philippines contributing $1.1 billion to food delivery expenditures in Southeast Asia.
Food delivery users on the app doubled in 2020 compared to 2019, and Grab found that 34 percent of all meals in the Philippines are via dining out, delivery, or takeaway. But just what exactly are these users searching? Grab took a deep dive into its user behavior and found that these food category searches were the most searched in 2020:
- Fast food
- Milk Tea
While it’s not surprising that Filipinos would have these common cravings for delicious food, what is surprising is that pizza was searched a whopping six million times on GrabFood in 2020. Now that’s a lot of pizza.
While guilty pleasures and fast food make up this top 10 list, Grab found that users are also interested in healthier choices. According to Grab and NielsenIQ, three out of four consumers want to eat healthy food regularly and orders from healthy F&B restaurants have quadrupled.
Food delivery has undoubtedly helped the food industry as lockdowns have caused restaurants to erratically close dine-in services. According to Grab, its number of monthly active F&B businesses in the Philippines grew by more than 60 percent in 2020. In terms of sales, 39 percent say they depend on food delivery to survive, and the food businesses that joined Grab reported 61 percent growth in total sales despite the pandemic.
The food industry can unanimously say that food delivery is critical for businesses at the moment—but it’s also essential for some Grab users. Surprisingly enough, GrabFood’s top customers are not single yuppies who are too bored or lazy to cook. In fact, married couples with children make up 50 percent of GrabFood orders.
Aside from families, there was one particular user that stood out in the Grab report: a consumer who made 1,575 orders in 2020—that’s four orders a day!
If you're a business owner or just an interested consumer, you can learn more about the Philippines' ordering habits in Grab Philippines' 2020-2021 Food Trends Report,