Food

How a Streetside Maki Bar Will Become Your Next Favorite Japanese Restaurant

This little kiosk grew into an actual business in just one year.
IMAGE Kai Huang
Comments

Desperate times often bring good fortune. In the case of Ohayo Maki x Sushi Bar, owners Miko Cayetano, Jorge Mendez, and Richard Legada, it came when they depleted their savings.

Cayetano initially struck gold as a stockbroker, but his newfound wealth went as quickly as it came. The resourceful 28-year-old needed to hustle, and he immediately thought about his brother-in-law, Chef Jorge Mendez. 

They first planned for a Mexican joint in a space they found on bustling Tomas Morato, but after studying the market, they realized that what they wanted wasn't exactly what Quezon City wanted. They shifted gears and worked on a Japanese idea, a cuisine with which Mendez has professional (he used to be an R&D chef for a Japanese chain) and personal (when he was a kid, one thing that his mom always prepared for their meal was sushi rolls) experiences.

The bigger Ohayo restaurant is on Granada street. Its predecessor, a stall on Timog, remains open  to remind the owners of their humble beginnings. IMAGE: Kai Huang
ADVERTISEMENT - CONTINUE READING BELOW

Chef Jorge Mendez runs the kitchen, having diligently done his research to come up with his Japanese dishes. IMAGE: Kai Huang

IMAGE: Kai Huang
ADVERTISEMENT - CONTINUE READING BELOW

Feeling namin this was whats lacking in Timog,says Mendez. Tuwing kumakain kami ng Japanese sa area, mahal at hindi din good yung quality. So we decided to make affordable, easy-to-get, and good quality maki.

On June 15, 2017, they opened Ohayo ("hello" in Japanese), a humble stall situated roadside. Times were tough at first: they only attracted about one or two customers a day. They came up with P99 maki rolls and the shop suddenly became a hit. Ohayo began luring crowds that lasted till the evening. This windfall, however, stopped four months later, when public works shut down their operations.

The two scrambled for a new location. Believing in the brand and taking advantage of the hype and following Ohayo had created, they settled on a former light store on Granada Street. With three storeys and 780 square meters, Ohayo became a grander project than they originally planned. Enter Richard Legarda to help them with the day-to-day operations. 

ADVERTISEMENT - CONTINUE READING BELOW

A spicy salmon salad that delivers taste and texture with every mouthful. IMAGE: Kai Huang

In a fun twist, this sushi is rolled around in Cheetos powder. IMAGE: Kai Huang
ADVERTISEMENT - CONTINUE READING BELOW

A classic salmon aburi with dollops of kewpie mayo IMAGE: Kai Huang

Everyone's Japanese favorite tempura IMAGE: Kai Huang
ADVERTISEMENT - CONTINUE READING BELOW

The gyoza is just as thought-out as the more highlighted dishes on the menu. Each serving is huge and plump with filling. IMAGE: Kai Huang

We were doubtful at first because we hardly see people in the area,confesses Mendez. But we thought, restaurants in the strip such as Mien San Noodle House have lasted for more than 20 years so maybe we just didnt see them.

ADVERTISEMENT - CONTINUE READING BELOW

Admittedly, the guys felt lost. The concept was kalat. Whatever we initially had at the stall was what we put in the menu of the restaurant first. Plus, the construction had our funds running low.” But luck was on their side. Ohayo was featured in a local television show and the long lines returned. Everything else fell into place. 

A bigger and better Ohayo opened on January 25, 2018 to a, well, unimpressed market. We had many complaints and guests would leave disappointed,claims Mendez. I knew we had to offer something else apart from maki. So I added ramen. Even then, I wasnt happy with the food we were sending out.He hit the books, studied their products, and even tried Japanese delicacies when he was sent to Japan for another job. My palate got more exposed and I had authentic ramen to compare to and learn from. I discovered that less is more and that I actually only needed three ingredients to make a good stock.

ADVERTISEMENT - CONTINUE READING BELOW

After adjusting the recipes, customers started to returnand even helped spread the word. Theyd come back with more people. Our sales then tripled and quadrupled. Before we were happy already when we hit P25,000 a day. We would treat the whole team to food. But in just a few months, it has never gone below that mark.

Ramen is what separates this restaurant from the original bar. Chef Jorge does a worthy tantanmen with melt-in-your-mouth cubes of pork. IMAGE: Kai Huang
ADVERTISEMENT - CONTINUE READING BELOW

The charsiu in his ramen feels like perfectly cooked liempo. IMAGE: Kai Huang

A taco-like dish where Japanese crepe wraps around tako or octopus. IMAGE: Kai Huang
ADVERTISEMENT - CONTINUE READING BELOW

Chef Jorge Mendez has the most unabashed coffee jelly in Manila. The coffee tastes exactly as advertised, with the sweetness creeping in from the cream. IMAGE: Kai Huang

In the weeks that followed, they were able to grow their team, and business became more stable.

Today, Ohayo remains to be one of the busiest restaurants on the Granada strip. Plans of expansion are currently underway, and many people, many of whom are loyal customers, have approached them for possible business partnerships.

ADVERTISEMENT - CONTINUE READING BELOW

Cayetano, Mendez and Legada are definitely tasting success, yet they remain grounded, wise (they are very careful when accepting offers), and grateful, never forgetting their humble beginning. We havent let go of our kiosk kasi masarap balikan kung paano kami nagsimula,says Mendez. Ayaw namin mawala yung memories. Reminder siya ng hirap namin.


Ohayo Maki and Ramen Bar is at 30 Granada Avenue, Quezon City; contact 0927-552-1212.

Comments
Recommended Videos
About The Author
Angelo Comsti
This Le Cordon Bleu-trained food professional is currently the editor-in-chief of F&B report, one of his many delicious culinary exploits.
View Other Articles From Angelo
Comments
Latest Feed
 
Share
Ten years ago, outsiders made their influence critical in fashion. And then Instagram happened, bringing with it a proliferation of stylish digital creatures. Influencers now rule social media, but the ethically challenged among them are doing it in dubious ways.
 
Share
Check out what went down at the inaugural Alex Blake Charlie Sessions in Singapore.
 
Share
The little trashcan droid has been in all nine movies. His biggest moment is yet to come.
 
Share
The new cast member is already channeling Agent Smith.
 
Share
The best and the not-so-best trends that filled our stomachs and emptied our wallets.
 
Share
Thanks to these men, Philippine textbooks saw its greatest plot twists.
 
Share
These tried-and-tested spots have it all.
 
Share
There's a remarkable amount of work that goes into it.
 
Share
It just keeps getting better and better.
 
Share
We’d all die for Bono, but we won’t sit through Philippine traffic for him.
Load More Articles
Connect With Us