Johnnie Walker’s Newest Luxury Boutique Will Help You Create That Unique Holiday Gift
It’s now open at Bonifacio High Street
Red and green might be the colors of Christmas for most people, but for Pinoy whisky lovers, it’s all about blue. Opening a bottle of Johnnie Walker Blue Label makes every celebration more festive, and it’s a time-honored tradition for a lot of us to share a glass with our loved ones during the holiday season. This holiday season, whisky aficionados will be able to make it even more special with the launch of the Johnnie Walker Luxury Boutique at One Bonifacio Park.
The Luxury Boutique lets visitors create custom gift packages with Johnnie Walker Blue Label, including personalized labels and engravings on the bottle itself. If receiving a bottle of Blue Label for Christmas already brings on the holiday cheer, think of how special it would feel to get one with your name on it—literally.
With a little imagination, it can go beyond Christmas gifts, too. You can, for example, mark the date of your best friend’s upcoming wedding onto the bottle, turning it both into a celebratory drink and a fond souvenir. Engrave an inside joke onto the bottle with your buddies, and pop it open during your next reunion. You don’t even necessarily need a special occasion to begin with; dedicating a bottle to yourself just for the treat of it is perfectly fine.
Aside from these gift options, the Luxury Boutique also offers visitors the opportunity to more deeply appreciate the craftsmanship that goes into creating one of Johnnie Walker’s most premium blends. You’ll be able to enjoy a multi-sensorial tasting experience featuring a whisky flight paired with a selection of dried fruits, nuts and chocolate chips that certainly makes a match for the available liquors in the boutique. The whisky tasting flight includes a selection of single malts that go into the Johnnie Walker Blue Label blend, including the Mortlach 20 from Speyside.
“By taking our customers throughout that journey, they get to appreciate what makes Blue Label so iconic,” says Fatima Espineda Caeg, Marketing Manager for Whisky and Luxury at Diageo PLC.
Guests at the recently-concluded Whisky Live Manila 2022 were able to preview the Luxury Boutique experience at the Johnnie Walker booth. Aside from complimentary servings of Johnnie Walker Blue Label, visitors to the booth were able to personalize their purchases on the spot through gifting services and options.
“The Luxury Boutique, in general, is a whole gifting and personalization experience that rekindles your love for Blue Label,” Caeg says.
The Johnnie Walker Luxury Boutique will be at One Bonifacio Park in BGC until January 14, 2023. If you’re looking for a gift idea for someone special, or even just looking to enhance your appreciation for Blue Label, you may want to make space in your holiday schedule for a visit.
Learn more about Johnnie Walker Blue Label at this link. Get updates on the Johnnie Walker Luxury Boutique by following Johnnie Walker on Instagram, Facebook, and Twitter.
ASC REFERENCE CODE: D242P121522JS