Kampai! Let This Be Your Guide To Japanese Beer Culture
Japan loves its beer—and here’s why you should, too!
While sake and tea get a lot of attention for the ceremony and tradition involved with drinking them, there's another beverage that the Japanese find just as enjoyable and quite easygoing: it’s biru. Or beer, if you couldn’t tell from reading that out loud.
When beer (mostly German-style brews) was introduced in the 1850s by the Europeans and then the Americans, the native opinion on its taste was split but the alcoholic drink has since grown to be a staple in the Japanese lifestyle–we say that because they love to drink beer everywhere and anytime!
There’s the usual beer to accompany a meal or the traditional bottle during after-work socials but the Japanese also love cracking open a beer at the park, while waiting for the train at the station, or any sunny day walking down the street when a cold drink would hit the spot.
Japanese beer culture basically treats it as a refreshing drink first and an alcoholic beverage second.
If you’re spotted in the middle of the day with a beer in hand, they won’t take you for someone with a day drinking problem but someone simply enjoying a cool drink–though a beer like Asahi Super Dry does still pack a punch.
Now, while they may enjoy beer in a carefree manner, Japan is serious about the flavor and quality of its beer.
The term “karakuchi,” which is roughly equivalent to “dry, clean, and clear taste,” refers to a spicy, salty, or dry mouthfeel and coined to describe the ideal Japanese beer. If you're looking for that distinct taste, you may want to try Asahi Super Dry.
The story of Japanese beer has come full circle!
Today, beer drinkers seek out that refreshing crisp mouthfeel, making Japanese beer a great experience on its own or easily paired with nearly any Japanese food and beyond–down a bottle or two with some spicy Korean grilled meats or a juicy cheeseburger.
You can explore the taste of Japanese beer yourself by picking up a signature silver can or bottle of Asahi’s flagship. Shop Asahi Super Dry now with these easy links and check out their Facebook and Instagram pages for more ways to kampai like the Japanese do!
Learn more about Asahi by visiting their website, and get updates on Asahi Super Dry by following them on Facebook and Instagram.
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