Health and Fitness

Being Hungry Leads to Bad Decisions, According to New Study

It's more serious than it sounds.
IMAGE PEXELS
Comments

It comes as no surprise that making important decisions on an empty stomach isn't exactly ideal.

Dr. Benjamin Vincent from the University of Dundee has found that being hungry significantly alters people's decision-making. Doing so has even more consequences when it comes to deciding for the future.

Dr. Vincent, however, found that those hungry were likely to settle for smaller food incentives that arrived sooner during the study—confirming that hunger changes preferences.

According to the study, those at risk are those living in poverty. "We found there was a large effect, people's preferences shifted dramatically from the long to short term when hungry," Dr. Vincent said. "This is an aspect of human behavior which could potentially be exploited by marketers so people need to know their preferences may change when hungry."

Participants were ultimately made to choose between unrelated rewards such as money and other incentives. Think instant gratification vs. larger ones that would arrive later.

ADVERTISEMENT - CONTINUE READING BELOW

"People generally know that when they are hungry they shouldn't really go food shopping because they are more likely to make choices that are either unhealthy or indulgent. Our research suggests this could have an impact on other kinds of decisions as well. Say you were going to speak with a pensions or mortgage advisor—doing so while hungry might make you care a bit more about immediate gratification at the expense of a potentially more rosy future.

Having an empty stomach does have its benefits. So, just don't make life-altering decisions before eating.

h/t: ScienceDaily

Comments
View More Articles About:
Recommended Videos
About The Author
Paolo Chua
Associate Style Editor
View Other Articles From Paolo
Comments
Latest Feed
 
Share
From London to Milan to your local coffee shop, the little barista beanie is autumn/winter’s biggest accessory.
 
Share
Here's how this could change the ending of the Rise of Skywalker.
 
Share
 
Share
Flu plays an intoxicating mix if Motown, soul, funk and R&B.
 
Share
Here's a compelling case for how Robert Downey Jr.'s character is backed up to the cloud.
 
Share
There might be another layer to the time jump at the end.
 
Share
British actor Ed Skrein is the face of the fragrance's campaign.
 
Share
The Department of Health released recommendations for travelers in light of the polio outbreak.
 
Share
Load More Articles
Connect With Us