Sex & Relationships

Will Ferrell Stars in a Campaign That Asks You To Get Off Your Damn Phone

A new campaign promotes device-free dinners.
IMAGE Common Sense Media
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Much like you, Will Ferrell thinks technology has overrun our world. He thinks it has ruined some components of interpersonal relationships. He's probably had a talk or two with his kids about it.

Unlike you, Will Ferrell is actually doing something about it. Ferrell stars in a series of PSAs about devices at the dinner table from Common Sense Media, released last week. He's a real asshole in them, too.

Just six years ago, in 2011, only 1 percent of children up to the age of 8 had their own tablet device. By 2013, 42 percent did, according to new research from the organization. From 2013 to today, the amount of time those children spend with a device has tripled to 48 minutes every day. To raise awareness of the issue, Common Sense Media created the PSAs, and it offers tips to parents about being conscious of their kids' media consumption.

Just think: Seven years ago, parents were worrying about video games and TV time. Now, kids have those, plus a device of their very own they can truck around to any activity or family event. And as Will Ferrell aptly illustrates, the whole thing can be pretty damn annoying. So please, eyes up at the dinner table.

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This story originally appeared on Esquire.com.

* Minor edits have been made by the Esquiremag.ph editors.

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