First Look at Nike's Stylish Overhaul of the 2017 NBA Uniforms
The gigantic partnership between Nike and the NBA—first announced in 2015, and planned to span the globe and last eight years—kicked off officially today with equally big news.
First of all, gone are the white "home" uniforms and their "away" counterparts beginning with the 2017-2018 season. Instead, home teams will be allowed to choose their uniforms for the game, while the visiting teams can choose contrasting uniforms from the available options.
This is where Nike comes in. Each team has four uniform "editions" to choose from: the white uniforms are replaced by Association Edition uniforms, while the road uniforms are now called the Icon Edition. The two remaining options will be released in the coming months. (As a bonus, Nike also announced that there will be a Classic Edition, an homage to the teams' signature looks, also available soon.)
It's immediately clear why these are called the Statement Edition. Everything about these uniforms is big and bold, as the name implies; but at the same time, there's a sense of playfulness and fun about the designs that keeps everything very light.
Check out the Golden State Warriors uniform, for starters. The champs give a nod to their hometown with a new logo that reads "The Town" over a team crest featuring the oak tree design that's found on Oakland city street signs.
Boston, Chicago, and Cleveland each chose black ("to convey strength and power," reads a Nike press release) as the base color for their Statement Edition uniforms.
The Milwaukee Bucks' logo gives everyone a reason to fear the deer:
Of course, here are other fan favorites from the Statement Edition uniforms:
The Nike NBA Statement Edition uniform will be available November 20 on nike.com/nba. Nike used their Aeroswift basketball chassis for the jerseys, tweaked with all-important input from the NBA players themselves.